We are seeking an Associate Product Marketing Manager to join our team, reporting to the Product Marketing Manager for our SaaS solutions. In this role, you will play a key part in shaping the marketing strategy for our SaaS products and supporting our Lendio Marketplace for various teams to understand our customers’ needs and help define our product messaging and go-to-market strategies.

You’ll be responsible for:

• Understanding our customers: Act as the voice of the customer by gathering feedback and data to inform product decisions and ensure our offerings meet the needs of all small businesses, regardless of audience segment.
• Go-to-market execution: Support the development and execution of go-to-market plans for new products and features for both B2B and B2C segments. This includes collaborating with Product, Marketing, and Sales teams.
• Messaging and positioning: Help craft clear and compelling messaging and positioning for our products to ensure they resonate with our target audiences, with a focus on understanding how our B2B and B2C efforts support our overall business flywheel.
• Cross-functional collaboration: Work with internal teams to ensure our brand positioning and product value propositions are consistent across all customer touchpoints.
• Competitive insights: Assist in analyzing the competitive landscape and communicate key findings to the team.
• Client support: Act as PMM representative for clients on our Embedded Marketplace, ensuring they have a successful GTM and can implement ongoing optimizations.
• Sales and customer support enablement: Help create materials and resources that enable our sales and customer experience teams to effectively communicate our product’s value.

What you’ll need to succeed:

• 1-3 years of experience in a marketing role, with some exposure to product marketing, preferably in a SaaS or financial services environment.
• A strong desire to learn and grow in the product marketing field.
• Excellent communication and storytelling skills.
• The ability to work collaboratively and manage multiple projects simultaneously.

Pay Range:
$75,000

GET TO KNOW LENDIO:

Lendio is the nation’s leading small business financial solutions provider, with a mission to help small businesses survive and thrive. With its diverse network of lenders, Lendio enables small business owners to apply for multiple business financing options with a single application. In addition to creating access to small business capital, Lendio offers time-saving financial SaaS products that are designed to streamline business operations.
Lendio is a mission-driven organization striving to provide equal access to capital to underserved communities and America’s smallest businesses. For every new marketplace loan Lendio facilitates, Lendio Gives—an employee-contribution and employer-matching fund, in partnership with KIVA–provides a microloan to low-income entrepreneurs around the world, continuously re-investing the fund.
Lendio is an equal opportunity employer committed to diversity and inclusion. We welcome anyone who wants to help small businesses survive and thrive and aligns with our core values, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.
Lendio participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

• Understanding our customers: Act as the voice of the customer by gathering feedback and data to inform product decisions and ensure our offerings meet the needs of all small businesses, regardless of audience segment.
• Go-to-market execution: Support the development and execution of go-to-market plans for new products and features for both B2B and B2C segments. This includes collaborating with Product, Marketing, and Sales teams.
• Messaging and positioning: Help craft clear and compelling messaging and positioning for our products to ensure they resonate with our target audiences, with a focus on understanding how our B2B and B2C efforts support our overall business flywheel.
• Cross-functional collaboration: Work with internal teams to ensure our brand positioning and product value propositions are consistent across all customer touchpoints.
• Competitive insights: Assist in analyzing the competitive landscape and communicate key findings to the team.
• Client support: Act as PMM representative for clients on our Embedded Marketplace, ensuring they have a successful GTM and can implement ongoing optimizations.
• Sales and customer support enablement: Help create materials and resources that enable our sales and customer experience teams to effectively communicate our product’s value