Associate Product Marketing Manager at MobilityWare

Irvine, California, United States -

Full Time

Start Date

Immediate

Expiry Date

26 Jan, 26

Salary

90000.0

Posted On

28 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Analytical Skills, AI Tools, Creative Strategy, Market Research, Performance Analysis, Communication Skills, A/B Testing, Presentation Skills, Project Management, Brand Management, User Acquisition, Competitive Analysis, Customer Lifecycle Management, Ad Creative Development, Organizational Skills, Multi-tasking

Industry

Computer Games

Description

We’re searching for an analytical, self-starting Associate Product Marketing Manager to join our Marketing team to support end-to-end marketing strategy and execution for our suite of puzzle and card games. You’ll partner with User Acquisition, Design, Product and Business Intelligence teams to support go-to-market strategy, product positioning, competitive analysis, customer lifecycle management and ad creative development. You live and breathe AI and know how to leverage it for creative strategy, research and creation. Through creativity and a passion for ads, you’ll help shape the voice of the product and bring our games to life. Responsibilities: Drive awareness and installs for our mobile games. Develop key messages and best practices for our marketing campaigns to maximize ROI. Support product marketing tactics and execution for the product’s entire lifecycle Being a driving force for the use and implementation of AI tools for creative asset planning and creation. Look for new, creative and innovative ways to market and promote our games across different media Build relationships across the organization to supply them with key player and marketing insights to continue to increase marketing activations performance. Analyze and report on the performance of our various ad creatives and interface with the design team to develop and test new creative strategies. Assist in platform submission of new App Versions with updated branding and metadata; project manage asset creation and submission coordination. Help inform the development of new games through market research and concept testing. Qualifications for Position: Strong organizational skills with ability to multi-task and prioritize in a fast-paced environment Bachelor’s Degree or equivalent experience in the field Strong understanding and experience with AI tools for writing and art ideation Experience analyzing and reporting on performance of marketing campaigns. Exceptional written and verbal communication Experience in creative & brand planning and management Exceptional analytical and quantitative skills Experience in running A/B tests and deriving actionable recommendations. Strong presentation skills in both PowerPoint and Google Slides A Little Bit About Us: MobilityWare is one of the leading mobile game publishers of card and puzzle games. With our headquarters in the heart of Orange County and a growing studio in Utah, we’re dedicated to our mission of bringing joy to others one game at a time. Ever since our flagship title Solitaire hit the Apple App Store on the day it opened in 2008, MobilityWare has been entertaining gamers around the world. With a product portfolio that includes beloved hits such as FreeCell, MONOPOLY Solitaire, Spades, Hearts, Mahjong, and Bubble Shooter Pop, our games have been downloaded over 600 MILLION times. MobilityWare was recently named one of Built in LA’s Best Places to Work for the fifth year in a row and we’ve been recognized as one of the Best Places to Work in Orange County five times by the Orange County Business Journal and OC Register. While we’re proud to be the company behind some of mobile gaming’s most popular titles, our most important achievement is creating a work environment that encourages professional growth and prioritizes the wellness of all of our team members. Do we have your attention yet? Here are just some of the perks of working with us: We offer medical (100% paid option), dental (100% paid), vision (100% paid), unlimited PTO/Vacation, life insurance (100% paid), and a 401K with competitive contribution. Annual, all-inclusive company trip for you and a guest. Previous destinations include Hawaii, a Mexican Riviera Cruise, Las Vegas and Los Cabos! In the office we offer things like free lunch, free snacks, and free drinks. Casual workplace that includes a relaxed dress code, plus a newly remodeled office in the heart of Irvine. Growth, growth, growth - we are growing, and we would love for you to join us on the ride. Annual Game Jam to show off your creative chops! In compliance with local law, we are disclosing compensation for this role. The range listed is just one component of MobilityWare’ s total compensation package for employees, which may include short- and long-term incentives and program-specific awards. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, certifications, location, business needs, or market demands. This range is based on a full-time position. This range may be modified in the future. The annual base salary pay range for this role is $75,000- $90,000.

Responsibilities

Drive awareness and installs for mobile games while developing key messages and best practices for marketing campaigns. Support product marketing tactics throughout the product lifecycle and leverage AI tools for creative asset planning and creation.