ABOUT US:

Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.
Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.

ABOUT THE ROLE:

The Associate Product Marketing Manager plays a critical role in driving upsell and cross-sell initiatives across our suite of AI-enabled digital experience products, including CDP, Personalization, Search, and Commerce. This role is responsible for release marketing, ensuring customers are informed of and adopt new features. Simultaneously, they will collaborate with sales and marketing teams to develop targeted campaigns that drive the adoption of complementary solutions for customers already using our primary products. Additionally, they will partner with customer success to gather and showcase success stories, creating tangible proof points that demonstrate the value of a fully integrated solution.

TACTICAL RESPONSIBILITIES (70-80%)

• Release Marketing - Own the execution of release marketing activities, including communicating feature updates, and ensuring internal teams are prepared.
• Customer Marketing Collaboration - Collaborate closely with Customer Marketing to ensure features are marketed to and adopted by customers.
• Enablement - Develop collateral, such as feature comparison sheets, FAQs, use cases, and customer success stories to help sales and customer-facing teams effectively communicate new product updates.
• Demo Development & Delivery - Assist with cultivating ideas for realistic use cases for demos, collaborating closely with sales engineering teams. Must also be able to deliver foundational demos for their product and ideally all products in the portfolio.
• Customer Interactions - Interact with customers in early access programs to develop authentic use cases, build customer success stories, and ensure we are speaking in the voice of the customer.
• Content Creation - Assist in writing blog posts, product one-pagers, and in-app messaging to drive awareness and adoption.
• Launch Project Management - Track timelines, coordinate launch activities, and manage cross-functional deliverables for product releases.
• Performance Tracking - Monitor product adoption, customer engagement, and campaign performance to optimize future launches.