Associate Vice President, Strategic Marketing and Communications (Administr

at  California State University

Job no: 545610
Work type: Management (MPP)
Location: San Francisco
Categories: MPP, Administrative, At-Will, Full Time, Marketing/Communications, Telecommute eligible (work onsite as scheduled and/or as requested and telecommute as scheduled)

POSITION SUMMARY

The Associate Vice President, Strategic Marketing and Communications will lead efforts to elevate the university’s profile and steward its reputation with prospective students and their families; global, national, and regional news media; and other influencers.
The Associate Vice President will report to the Vice President, University Advancement and be a key member of the Vice President’s leadership team. The Associate Vice President will lead a dynamic team of 20 staff collectively comprising a centralized, integrated strategic communications and marketing unit. The Associate Vice President will serve on the campus’s Extended Cabinet, as well as on its emergency operations management, and serve on other university task forces, advisory committees, and boards as appropriate.
The Associate Vice President will coordinate and manage internal campus-wide communications, and in collaboration with the President, Vice President for University Advancement, and other administrative and academic leaders will guide the development and implementation of strategies and activities that enhance the university’s visibility, promote and protect its brand and reputation among external and internal constituents, and ensure strategic alignment among all external and internal communications deployed across multiple platforms and channels. Partnering with stakeholders and leaders across campus, the Associate Vice President is the guiding architect of the university’s efforts to raise awareness of the university, promote its reputation, and inspire alumni and donors.
The Associate Vice President is relied upon to collaborate with and advise academic deans, colleagues in Student Affairs and Enrollment Management, and other academic and administrative units on marketing and communication initiatives that position SFSU as a desirable destination for students, faculty, and staff. This includes conceiving, planning, initiating, and ensuring the effective implementation of campaigns and activities that increase awareness and visibility of the university’s academic, research, and service initiatives and showcase its outstanding faculty, staff, students, and alumni.

MINIMUM QUALIFICATIONS

• A bachelor’s degree.
• At least eight years of senior-level experience in the communications/public relations field.

PREFERRED QUALIFICATIONS

• Demonstrated capacity to lead and perform effectively in a fast-paced and complex organization.
• Experience developing and executing successful integrated marketing and communication plans.
• Experience advising and counseling senior institutional leaders on reputation issues.
• Expertise or equivalent experience in marketing and communication strategies that are specific to student recruitment and retention.
• Experience in developing and leading quantifiable marketing campaigns and efforts and demonstrated ability in assessing these efforts utilizing a variety of metrics and key performance indicators.
• Demonstrated capacity to motivate, lead, nurture, and guide highly creative professionals and build a spirit of cohesive collaboration in a highly diverse work environment.
• Proven ability to build positive relationships with internal and external constituents, including media, public agencies, and the community.
• A graduate degree.

PRE-EMPLOYMENT REQUIREMENTS

This position requires the successful completion of a background check.

Please refer the Job description for details