Asst Brand Manager - Carbonated Soft Drinks at PepsiCola Bottling Company of New York Inc

Petaling Jaya, Selangor, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

12 Apr, 26

Salary

0.0

Posted On

12 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Strategic Planning, Market Execution, Business Tracking, Consumer Insights, Marketing Campaigns, Promotions, Budget Management, Media Planning, Project Management, Communication Skills, Interpersonal Skills, Analytical Skills, Self-Motivated, Customer Oriented, Problem Solving

Industry

Food and Beverage Services

Description

Overview Drive volume and share growth for PepsiCo’s Carbonated Soft Drinks (CSD) portfolio in Malaysia, Singapore, and Brunei (MAPS). Develop marketing programs for all CSD brands in MAPS Manage and Track CSD A&M spending Liaison with Etika bottler marketing teams to ensure strong execution of marketing programs Work with commercial team to deliver innovation on time and with excellence Responsibilities 1. Strategic Planning & Market Execution Develop CSD Market Execution Plans in collaboration with Head of Marketing, based on market and channel dynamics. Create Brand-Building/Marketing Plans, setting brand goals and ongoing action plans. 2. Business Tracking & Insights Monitor monthly CSD beverage volume and recommend adjustments to meet AOP targets. Analyse Nielsen RI data and consumer digital reactions to assess retail and online performance. 3. Marketing Campaigns & Promotions Develop communications and localised campaigns to drive consumer excitement and engagement. Plan and execute consumer promotion calendars, evaluate marketing effectiveness, and recommend improvements. 4. Brand Performance & Consumer Understanding Assess brand health and market share through volume, value, and equity scores. Gather consumer insights on demographics, attitudes, motivations, and behaviours to inform strategy. 5. Budget, Media & Alignment Manage A&M budget and MFAR tracking to ensure spending aligns with AOP initiatives. Oversee media planning, agency management, and alignment with bottlers and regional teams for seamless execution. Qualifications At least 3-5 years of experience in a brand marketing role in an FMCG environment Able to manage multiple and sometimes conflicting agendas/requirements Thinking Out of the Box, passion to learn & stretch Must be a self-starter, able to take up projects independently and develop own KPIs to achieve overall business results Good interpersonal, communication and influencing skills. Customer oriented, logical thinking, self-motivated, independent, willing to work under pressure Good communication Project Management

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Responsibilities

The Assistant Brand Manager will drive volume and share growth for PepsiCo’s Carbonated Soft Drinks portfolio in the MAPS region. Responsibilities include developing marketing programs, managing budgets, and collaborating with various teams for effective execution.