GENERAL INFORMATION

Req #
WD00085322
Career area:
Marketing
Country/Region:
Australia
State:
New South Wales
City:
North Sydney
Date:
Thursday, July 31, 2025
Working time:
Full-time

Additional Locations:

• Australia - New South Wales - North Sydney

DESCRIPTION AND REQUIREMENTS

Grow Lenovo brand and demand for the Enterprise & SMB business segment through close collaboration with ANZ business & marketing stakeholders;

Responsibilities and accountabilities of the position:

• Partner with the business team to generate customer insights for the SMB/REL business segment (segments, decision journey)
• Develop thorough understanding of marketplace including customer, competitive, channel via primary as well as secondary research and customer/market immersions
• Create a clear and strong demand generation program and work closely with Enterprise & SMB business teams to drive it; co-own the funnel with the business team and manage the lead gen process management end to end.
• Own and manage the SMB community across various social media handles of Lenovo. Create and manage differentiated engagement strategies for focused accounts across Retention / Acquisition (RAD)
• Think of innovative / out-of-box ideas to build CEO/ CIO engagement around Lenovo as an E2E solutions provider brand
• Regular interlock with business leader and sales managers to understand the pipeline and enablement needs and help define develop action plan to close the gaps. Support SMB teams with sales enablement (curation and access of content).
• Interface with GTAP & AP Marketing teams to provide country specific feedback and gaps in terms of product, messaging, pipeline, channels and strategy.
• Plan and execute industry focused strategies in priority sectors , for e.g. EDU , as defined from time to time, as well as, handle E2E thought leadership activities in hybrid environment
• Develop marketing tech adoption in the backend for clear and visible results – Dynamics, Marketo. Work in close collaboration with the Marketing automation teams to create clear client journeys and logic maps
• Work closely with segment teams in identifying and creating database for targeted marketing and sales outreach to focus accounts.
• Define and execute ABM strategy for chosen focus accounts, across 1:1 or 1:many tactics.
• Handle database management for commercial marketing (across SMB and Large enterprises) comprising quarterly new account creation, account movements between segments and regular reporting cadence, and work with back-end teams to ensure seamless process.

Additional Locations:

• Australia - New South Wales - North Sydney
• Australia
• Australia - New South Wales
• Australia - New South Wales - North Sydney

• Partner with the business team to generate customer insights for the SMB/REL business segment (segments, decision journey)
• Develop thorough understanding of marketplace including customer, competitive, channel via primary as well as secondary research and customer/market immersions
• Create a clear and strong demand generation program and work closely with Enterprise & SMB business teams to drive it; co-own the funnel with the business team and manage the lead gen process management end to end.
• Own and manage the SMB community across various social media handles of Lenovo. Create and manage differentiated engagement strategies for focused accounts across Retention / Acquisition (RAD)
• Think of innovative / out-of-box ideas to build CEO/ CIO engagement around Lenovo as an E2E solutions provider brand
• Regular interlock with business leader and sales managers to understand the pipeline and enablement needs and help define develop action plan to close the gaps. Support SMB teams with sales enablement (curation and access of content).
• Interface with GTAP & AP Marketing teams to provide country specific feedback and gaps in terms of product, messaging, pipeline, channels and strategy.
• Plan and execute industry focused strategies in priority sectors , for e.g. EDU , as defined from time to time, as well as, handle E2E thought leadership activities in hybrid environment
• Develop marketing tech adoption in the backend for clear and visible results – Dynamics, Marketo. Work in close collaboration with the Marketing automation teams to create clear client journeys and logic maps
• Work closely with segment teams in identifying and creating database for targeted marketing and sales outreach to focus accounts.
• Define and execute ABM strategy for chosen focus accounts, across 1:1 or 1:many tactics.
• Handle database management for commercial marketing (across SMB and Large enterprises) comprising quarterly new account creation, account movements between segments and regular reporting cadence, and work with back-end teams to ensure seamless process