Asst Dir CON Mktg at University of South Florida

Tampa, Florida, United States -

Full Time

Start Date

Immediate

Expiry Date

31 Aug, 26

Salary

80000.0

Posted On

02 Jun, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Integrated Marketing Strategy, Social Media Management, Digital Marketing, Website Management, Content Marketing, Enrollment Marketing, CRM, Marketing Automation, SEO, Paid Digital Advertising, Web Analytics, Project Management, Leadership, Multi-channel Campaign Management, Oral and Written Communication, Organizational Skills

Industry

Higher Education

Description

The Assistant Director of CON Marketing develops and executes integrated marketing strategies that elevate the reputation of the USF College of Nursing and drive targeted audiences to take intended actions. This role provides day-to-day leadership and execution of marketing initiatives, including social media, digital marketing, website management, content marketing, and external events. The Assistant Director also leads enrollment marketing efforts in close partnership with the Office of Student Affairs, working to develop a deep understanding of the prospective student journey and helping to increase enrollment through engaging communication streams. Reporting to the Director of Communications, the Assistant Director works collaboratively to execute the vision outlined in the Office of Marketing and Communications strategic plan and to advance the College’s institutional priorities. Working at USF With approximately 16,000 employees, the University of South Florida is one of the largest employers in the Tampa Bay area. We are dedicated to cultivating a talented, engaged and driven workforce that strives to be bold. Employees excel in USF‘s rich academic environment, which fosters their development and advancement. In 2025, Forbes recognized USF as one of Florida’s best large employers, ranked No. 1 among the state’s 12 public universities. Our first-class benefits package includes medical, dental and life insurance plans, retirement plan options, employee and dependent tuition programs, generous leave, and hundreds of employee perks and discounts. About USF The University of South Florida is a top-ranked research university serving approximately 50,000 students from across the globe at campuses in Tampa, St. Petersburg, Sarasota-Manatee and USF Health. USF is recognized by U.S. News & World Report as a top 50 public university and the best value in Florida. U.S. News also ranks the USF Health Morsani College of Medicine as the No. 1 medical school in Florida and in the highest tier nationwide. USF is a member of the Association of American Universities (AAU), a group that includes only the top 3% of universities in the U.S. With an all-time high of $738 million in research funding in 2024 and as a top 20 public university for producing U.S. patents, USF uses innovation to transform lives and shape a better future. The university generates an annual economic impact of more than $6 billion. USF’s Division I athletics teams compete in the American Athletic Conference. Learn more at www.usf.edu. Compliance and Federal Notices This position may be subject to a Level 1 or Level 2 criminal background check. Applicants have rights under Federal Employment Laws: The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. Family and Medical Leave Act (FMLA) [https://www.dol.gov/sites/dolgov/files/WHD/legacy/files/fmlaen.pdf] Applicants for USF employment are entitled to request reasonable accommodation(s) in the application process. A request is to be made at least five (5) working days prior to the time the accommodation(s) is needed. Visit the Central Human Resources ADA Accommodations [https://www.usf.edu/hr/employment-resources/important-resources/ada-accommodations.aspx] webpage for more information on requesting an accommodation during the application/interview process. Equal Employment Opportunity The University of South Florida is an equal opportunity employer that does not discriminate against any employee or applicant for employment based on any characteristic protected by law. The University maintains affirmative action programs for protected veterans and individuals with disabilities in accordance with all applicable federal and state laws. This job description does not constitute an employment contract.

Responsibilities

Develops and executes integrated marketing strategies to elevate the reputation of the USF College of Nursing and drive targeted audience actions. Leads day-to-day marketing initiatives and enrollment efforts in partnership with the Office of Student Affairs.