COMPANY DESCRIPTION

Are you a marketing innovator eager to make an impact across leading automotive brands? Join Auto1 Group’s dynamic in-house marketing team and play a key role in shaping the brand strategies for both Autohero and Wirkaufendeinauto.de as we drive our growth across Europe.
As our Media Manager, you’ll lead the charge on high-impact brand campaigns across TV, Streaming, OOH, Radio, and digital platforms like YouTube. You’ll combine analytical expertise with creative vision, using data to craft strategies that attract high-quality customers and boost brand awareness for both of our consumer-facing products.

YOUR SKILLS

• 2+ years of experience managing and scaling online and/or offline marketing campaigns, with a proven track record of delivering results in a fast-paced environment.
• Advanced analytical skills and a data-driven approach, with proficiency in Excel; experience with SQL or BigQuery is a plus, but not a necessity.
• Strong attention to detail and a structured mindset for managing multiple projects and campaigns.
• Experience in managing agency and media supplier relationships.
• Excellent communication skills; fluency in English is essential.
• Experience with programmatic media buying is a plus.
• Experience in shaping creative strategy and direction is a plus.
• Fluency in an additional European language—especially German, Spanish, Swedish, or Portuguese—is a strong plus.
• High motivation, adaptability, and a drive to challenge the status quo

• Plan, launch, and optimize performance-driven campaigns for Autohero and Wirkaufendeinauto.de across TV, OOH, Radio, and digital channels such as Streaming platforms and YouTube.
• Develop and implement innovative measurement and attribution methods to maximize the effectiveness of both offline and online marketing.
• Analyze campaign performance by connecting KPIs with core business data, uncovering growth opportunities using industry-leading analytics tools.
• Strategically manage and allocate budgets across channels to ensure efficient customer acquisition and brand growth.
• Build compelling, data-backed business cases for brand initiatives and foster strong relationships with media partners.
• Negotiate TV pricing and manage relationships with agencies to ensure optimal value and campaign delivery.
• Collaborate with creative and production teams, leveraging data-driven insights to inspire impactful campaign concepts.
• Identify, test, and scale new offline and online channels to fuel continuous growth for both brands.