Attendee Marketing Manager at Informa

Cairo, Cairo, Egypt -

Full Time

Start Date

Immediate

Expiry Date

25 Mar, 26

Salary

0.0

Posted On

25 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Strategic Thinking, Audience Insight, Commercial Acumen, Digital Marketing, SEO, PPC, Email Marketing, Automation, Social Media, Data Analysis, Team Management, Campaign Execution, Budget Management, Creative Development, Collaboration

Industry

Information Services

Description

Company Description Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description This role is based in our Cairo Festival City Business Park, New Cairo, Cairo, Egypt office. Job Profile We are looking for an experienced and results-oriented Attendee Marketing Manager to lead our portfolio Attendee Marketing pillar. This role requires a mix of strategic thinking, agile execution, audience insight, and commercial acumen. Key Responsibilities Strategic Marketing Leadership Develop and own the end-to-end attendee marketing strategy for all event product. Drive value proposition development in collaboration with product, sales, and content teams ensuring clear, compelling, and differentiated positioning across all channels. Lead pricing strategy and forecasting, aligned with audience segmentation, commercial goals, and product tiers. Act as a strategic marketing lead across cross-functional teams, contributing to long-term business planning and portfolio evolution. Understand our audiences and sectors deeply, translating user insights, industry trends, and behavioural data into impactful action. Campaign Execution & Channel Management Develop and execute highly targeted, insight-led campaigns across digital, email, paid media, social, and partner channels to drive quality leads and maximize ROI. Use agile practices to manage marketing sprints, test-and-learn initiatives, and real-time optimization of campaigns. Support creative development with clear audience-centric messaging and storytelling. Oversee the production of content, marketing collateral, and digital assets to elevate campaign effectiveness. Team Leadership & Collaboration Manage a team of marketing professionals with a focus on empowerment, performance, and continuous growth. Foster a high-performance team culture built on accountability, creativity, and cross-functional collaboration with marketers from other specialisms or disciplines. Work closely with internal and external stakeholders to align marketing activity with event, sales, product, and partnership goals. Measurement & Optimization Manage the attendee marketing budget effectively, ensuring strong return on investment and allocation across channels. Report on KPIs and campaign effectiveness through dashboards and insights reports to senior leadership team. Use marketing analytics to continuously optimize campaign performance and influence business decision-making. Qualifications Experience & Skills 6+ years of B2B marketing experience Proven experience developing marketing strategies that deliver results, balancing creativity, commercial focus, and execution excellence. Demonstrated ability to lead value proposition and pricing development. Strong leadership and team management experience, with a passion for coaching and growing talent. Strong working knowledge of digital marketing, including SEO, PPC, email, automation, and social. Analytical, data-literate, and confident working with dashboards, CRM, and forecasting tools. Comfortable working in an agile environment and leading agile marketing pods or sprints. Experience of managing budgets. Personal Attributes Proactive, strategic, and adaptable in a fast-paced environment. Collaborative and team-oriented with strong interpersonal skills. Excellent communicator, writer, and storyteller. Commercially savvy and audience obsessed. Additional Information We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com Our benefits include: Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks Broader impact: take up to four days per year to volunteer, with charity match funding available too Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year A comprehensive company funded private medical insurance with international coverage A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more Recognition for great work, with global awards and kudos programmes As an international company, the chance to collaborate with teams around the world We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application. If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information. See how Informa handles your personal data when you apply for a job here.

Responsibilities

The Attendee Marketing Manager will develop and own the attendee marketing strategy for all event products, driving value proposition development and leading pricing strategy. They will also manage a team of marketing professionals and oversee campaign execution across various channels.