D

• efine and refine target audiences in partnership with stakeholders, data teams, and solution marketing to enable precise, personalized targeting aligned with demand objectives for both hero events and key launches.A
• lign channel leads (Web, Promo Email, Organic Social, Paid Media, Field Sales, Partners) with event and launch audience strategies, developing detailed execution and timing plans.M
• anage promotion timelines in collaboration with Field Marketing, ensuring alignment with business and launch priorities.C
• oordinate with Global Event Comms and Campaign Services on promotional email testing, targeting optimization, and delivery.R
• eport on performance and insights, providing clear recommendations for ongoing optimization.L
• everage analytics and work with the data team to refine audience strategies, improve conversion rates, and enhance impact pre-, during-, and post-event or launch.I
• mplement standardized tracking/tagging aligned with data taxonomy to ensure consistent reporting and insight generation workingL
• ead global audience acquisition and launch workstreams, promoting best practices, standards, and operational excellence.M
• aintain an Audience Acquisition playbook with repeatable, scalable processes, integrating AI and automation where possible.C
• ollaborate with our CX&I team to leverage market research and customer insights to inform audience targeting for launches and flagship events.I
• ntegrate launch audiences into all acquisition activities, ensuring launch messaging is embedded in targeting strategies and coordinated across channels before, during, and after launch.O
• ptimize audience flow post-event, guiding engagement with event replays, launch content, and nurture pathways in collaboration with content and GTM leaders.D
• evelop tailored, acquisition-focused content for newsletters, digital ads, social media, and other external channels with content experts.