Audience Insights & Strategy Manager (Influencer Marketing) at The Shelf Influencer Marketing Agency

, , United States -

Full Time

Start Date

Immediate

Expiry Date

12 Jun, 26

Salary

0.0

Posted On

14 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Consumer Insights, Audience Strategy, Marketing Strategy, Creator Strategies, Campaign Messaging, Creative Concepts, Audience Research, Segmentation Data, Behavioral Insights, Social Listening, Cultural Signals, Strategic Recommendations, Creator Selection, Data Analysis, Storytelling, Qualitative Insights

Industry

Marketing Services

Description

**Cross-posted as Consumer Insights & Strategy Manager, Audience Insights & Strategy Manager, and Audience Intelligence Manager About the role This role sits at the intersection of consumer research, audience intelligence, and marketing strategy. You will analyze audience behavior, cultural signals, and consumer insights to help shape creator strategies, campaign messaging, and creative concepts for major brand partners. Unlike many insight roles where research stops at a report or presentation, your work here will directly influence how campaigns are designed and executed. You will work closely with internal teams and company leadership to translate insights into strategic recommendations that drive real marketing outcomes. The insights generated by this role influence not only campaign strategy but also the broader thinking and thought leadership that shapes how The Shelf advises brands. What you'll do Translate consumer insights into campaign strategy Analyze audience research, segmentation data, and behavioral insights to inform marketing strategies Use social listening and cultural signals to identify emerging conversations and trends Translate findings into clear strategic recommendations for internal teams and clients Develop insight-driven creator strategies Identify audience segments and communities relevant to brand campaigns Inform creator selection and creative direction using consumer insights Collaborate with creative, account, and media teams to shape campaign concepts Support client strategy and campaign planning Contribute to campaign strategy development for major brand partners Present insights and strategic recommendations internally and to clients Help develop messaging frameworks grounded in audience motivations and behavior Contribute to thought leadership Identify emerging trends in consumer behavior and creator marketing Help develop insights that inform The Shelf’s broader marketing perspective and industry thinking Who This Role Is Great For This role is a great fit for someone who enjoys connecting consumer behavior with marketing strategy. Consumer insights or research teams Audience strategy or intelligence roles at media agencies Social listening or cultural intelligence teams Data and analytics roles within creator marketing platforms You may currently work in a role where you analyze audience data or consumer research but want to see those insights directly influence creative ideas, creator partnerships, and real marketing campaigns. What We're Looking For 4–8 years of experience in consumer insights, audience strategy, research, or intelligence roles Experience translating research or audience data into marketing or strategic recommendations Strong analytical thinking combined with clear storytelling and presentation skills Comfort working with both qualitative and quantitative insights Experience working with audience research or social intelligence tools such as YouGov, GWI, Brandwatch, Sprinklr, Talkwalker, Meltwater, or similar platforms is a plus. Why This Role Is Different At many companies, insights stop at a report or presentation. At The Shelf, insights drive real marketing decisions. Your work will directly influence: Campaign strategy Creator selection Creative direction How brands approach creator marketing This role also works closely with leadership and has the opportunity to help shape how our strategy team evolves as the company continues to grow. What We Offer Fully remote team across the US, Canada, and Europe Opportunity to work with leading global brands Competitive salary and benefits Flexible work environment A chance to help shape the future of insights-driven creator marketing Apply If you enjoy connecting consumer insight with real marketing impact, we’d love to hear from you

Responsibilities

The manager will translate consumer insights, audience research, and cultural signals into actionable campaign strategies, creator selections, and creative concepts for major brand partners. This role involves developing clear strategic recommendations for internal teams and clients that directly influence marketing outcomes and thought leadership.