Audience Strategy Manager at Ford Global Career Site

Dearborn, Michigan, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Mar, 26

Salary

0.0

Posted On

09 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Audience Segmentation, Profile Development, Paid Media, Owned Media, Marketing Technology, Data Analysis, Communication Skills, Cross-Functional Leadership, Business Analysis, Process Mapping, Requirements Gathering, Program Management, Agency Management, Efficiency Improvement, Stakeholder Engagement, Technology Solutions

Industry

Motor Vehicle Manufacturing

Description

Lead audience segmentation strategy and profile development used to inform messaging/media plans Lead audience creation for deployment across paid (media) and owned (website) marketing channels for Ford and Lincoln Serve as the primary business lead for audience-led marketing technology, consult on contracts/POs, manage the scope of services/deliverables (e.g. Experian, TransUnion, etc.). Increase the ways in which our paid media campaigns can reach focus/priority audiences Ensure personal and team objectives support our Ford marketing objectives, including monitoring and communicating performance toward objectives to leadership and cross-functional stakeholders Communicate audience strategies across client and partner stakeholder groups, and onboard/educate new stakeholders about our audience planning approach Actively seek out efficiency through cost avoidance/waste elimination Work with internal and agency measurement teams to ensure we have the right data/signals to measure/analyze/optimize our audiences within paid media campaigns Established and active employee resource groups Bachelor's degree in Business, Marketing, or related field 5+ years of working with 1st and 3rd party data partners 5+ years working with addressable audiences Excellent written and verbal communication skills Experience leading and influencing cross-functional teams toward shared business goals 5+ years experience working within a large-scale company and highly matrixed environment Proven ability to apply technology solutions to creatively solve business and operational challenges Solid understanding of business analysis, process mapping, requirements gathering, and program management Experience managing agency/partner teams For more information on salary and benefits, click here: New Hire Benefits Visa sponsorship is not available for this position. Verification of employment eligibility will be required at the time of hire.

Responsibilities

Lead audience segmentation strategy and profile development to inform messaging and media plans. Increase the ways in which paid media campaigns can reach focus and priority audiences.