Company Description
We are looking for an Audience Writer in the Spare Time team in Reach’s exciting new Content Hub.
The role requires someone adept at coming up with original ideas and spotting national trending content that will resonate with our audience, as well as producing stories quickly and accurately so we can publish them in a timely fashion.
This role will involve having your finger on the pulse of key audience trends within your topic areas to create engaging, original and optimised content that reaches large audiences and keeps them coming back for more. This role is suited to someone who’s creative, has an eye for the details that make great headlines and has a flair for writing. The subjects covered by the Spare Time team include lifestyle, home and garden care, cleaning, cooking, travel and health and well-being.
Ideally, you will have a background in journalism, strong knowledge of various social media platforms and experience in SEO and Discover techniques, tools and best practice. Trends writing experience would also be beneficial.

THIS ROLE IS HOME BASED AND WE ARE THEREFORE OPEN TO CANDIDATES BASED ACROSS THE UK.

Job Description

WHAT WILL THE ROLE INVOLVE?

• A sharp eye for a story that’s likely to spark interest in a large group of people, be shared, generate discussion, help people make decisions in their own lives or prompt a laugh.
• Source and create content for our great national and regional titles, writing in an engaging and easy-to-access style to reach as large an audience as possible
• You will be creative with a stream of original ideas for content that readers will love - to ensure we get the highest possible levels of audience engagement.
• You will utilise AI tools, in line with company policies, to optimise content creation, improve accuracy and efficiency, and create engaging articles that resonate with our audience
• Find and tell stories within your topic areas which engage as many readers as possible on brands across the Reach network
• Develop original ideas for content which will perform well on our national and regional brands
• Source on-brand stories from social platforms including Instagram, TikTok and Facebook, as well as blogs
• Build communities online and in real life to share stories with once published, and engage with readers about those stories
• Liaise with content editors to maximise opportunities to drive engagement after publication
• Write stories and headlines in ways that encourage people to read and share them
• Monitor social media trends and specifically target key referrers
• Uphold Reach’s policy around diversity and inclusion and work to ensure our values around non discrimination are upheld in everything we publish.
• Utilise AI tools, in line with company policies, to optimise content creation, improve accuracy and efficiency, and deliver engaging articles for the vertical that resonate with our audience
  Qualifications