Automation & CLM Lead at The Warehouse Group

Kaipātiki, Auckland, New Zealand -

Full Time

Start Date

Immediate

Expiry Date

21 Jul, 26

Salary

0.0

Posted On

22 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing automation, Customer lifecycle marketing, Salesforce marketing cloud, SQL, Customer acquisition, Retention strategy, Loyalty strategy, Data analysis, Audience segmentation, Personalisation, Stakeholder management, Time management, Martech, Product ownership, Cross-functional collaboration

Industry

Retail

Description

Company Description At The Warehouse Group, we’re passionate about building retail brands our customers will love! We live that mission by what and how we bring our products to market, impactful customer experiences and right through to how we connect and engage with our Kiwi customers. We’re looking for an Automation & CLM Lead to take ownership of our customer lifecycle marketing and marketing automation capability, leading how we engage, retain and grow our eCommerce customer base across our iconic retail brands – from first click to long term loyalty! Job Description As Automation & CLM Lead, you’ll be the product owner of our marketing automation ecosystem, Salesforce Marketing Cloud Automation as our core platform. From winning new customers to keeping them coming back, you’ll drive acquisition, retention, and loyalty strategy at scale and deliver customer led campaigns and touchpoints across the omni-experience customer journeys. At a snapshot: Own and lead TWG’s marketing automation and CLM delivery and strategy - from acquisition through to retention and loyalty Manage and optimise our use of Salesforce Marketing Cloud Automation, ensuring it delivers measurable impact as a key owned marketing channel Partner closely with wider Omni/Ecommerce, Marketing and Merchandise teams to build, identify and deliver personalised and automated workflows and trigger comms messaging across our shopper journey Drive innovation within our marketing technology (Martech) stack, ensuring the roadmap, tools, platforms are effectively utilised and future-ready Foster a high-performing and collaborative capability within your team (circa 2 x direct reports) to effectively service across our brands Qualifications You’re someone who thrives in the creative, data, and technology, and knows how to turn that into real business impact! Being in retail, the pace will be quick, the work interesting and results measurable. On our wishlist: Proven experience in marketing automation and customer lifecycle marketing Strong hands-on expertise in Salesforce Marketing Cloud. SQL knowledge is a bonus! Demonstrated success in building and executing lifecycle strategies across acquisition, retention, and loyalty A data-driven mindset, with experience using data & insights to look at customer audience segmentations and optimise personalisation strategies across campaigns and customer journeys and Strong stakeholder and time management skills, with the ability to influence across cross-functional teams Additional Information Come work with us! We offer a range of benefits that work for you and your career which include: Team member discounts across our brands Paid birthday day off for permanent team members Free parking, EV charging, onsite gym and café at our Northcote support office We value collaboration & flexibility – embracing hybrid working, up to 2 days working from home 26 weeks paid parental leave for permanent team members A range of wellbeing support and development opportunities If you’re excited by the opportunity to own and evolve a key marketing capability for the business while creating meaningful customer touchpoints and journeys, this could be your role. Apply today! Contract Type: Permanent

Responsibilities

The Automation & CLM Lead will own and manage the marketing automation ecosystem, specifically Salesforce Marketing Cloud, to drive customer acquisition, retention, and loyalty. They will partner with cross-functional teams to deliver personalized, automated workflows and customer-led campaigns across the omni-experience journey.