Automotive E-Commerce Manager at Groove Subaru

Englewood, Colorado, United States -

Full Time

Start Date

Immediate

Expiry Date

19 May, 26

Salary

140000.0

Posted On

18 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Sales, Lead Management, Online Merchandising, Digital Retailing, Customer Experience, CRM Systems, Performance Tracking, SEO Optimization, Communication, Process Improvement, Automotive Sales Operations, Data Analysis, Dealership Operations, Follow-Through, Problem Solving

Industry

Automotive

Description

Description We are seeking a driven and detail-oriented E-Commerce Manager to lead and grow our online vehicle sales strategy. This role is responsible for managing digital retailing, internet lead handling, online merchandising, and customer experience from the first click to delivery. The ideal candidate understands both automotive sales operations and modern online buying behavior and can bridge the gap between digital engagement and showroom conversion. This position plays a critical role in increasing lead conversion, improving response times, and delivering a seamless online purchasing experience for customers. Key Responsibilities: Digital Sales & Lead Management Oversee all internet leads, chat, text, and digital retailing platforms Ensure rapid response times and high-quality communication with online customers Develop and maintain response templates, processes, and follow-up schedules Work directly with the sales team to convert online inquiries into appointments and deliveries Monitor and improve appointment show rates and closing ratios Online Merchandising Maintain accurate and compelling vehicle listings across websites and third-party marketplaces Ensure inventory photos, pricing, descriptions, and options are complete and competitive Optimize vehicle descriptions for SEO and customer clarity Manage pricing strategy in coordination with management and market data Digital Retailing & Customer Experience Manage online buying tools (credit apps, trade valuations, payment calculators, remote paperwork) Improve online purchase flow and reduce friction in the buying process Assist customers with remote purchase transactions and home deliveries Coordinate with F&I and Sales Managers for deal structure and documentation Performance Tracking & Reporting Track KPIs such as response time, lead conversion, appointment rate, and online sales volume Provide weekly performance reports and improvement recommendations Identify trends in customer behavior and adjust processes accordingly Cross-Department Collaboration Partner with Marketing on campaigns, landing pages, and promotions Coordinate with Service and Parts for accessory and protection package opportunities Train sales staff on digital communication best practices Requirements Automotive dealership experience (Internet Manager, BDC Manager, or Sales Manager preferred) Strong understanding of CRM systems and digital retailing platforms Experience handling internet leads and online customers Excellent written communication and customer service skills Ability to analyze reports and improve performance metrics Highly organized with strong follow-through Comfortable working in a fast-paced dealership environment Solid understanding of automotive sales processes, desking, and CRM systems Customer-focused mindset with strong problem-solving abilities Valid driver’s license and ability to pass background and MVR checks Preferred Skills Experience with dealership CRMs (VinSolutions, DealerSocket, CDK, etc.) Knowledge of digital retailing tools and online purchase workflows Basic understanding of SEO and online merchandising strategy Experience with third-party listing sites (AutoTrader, Cars.com, CarGurus) Process-building and team training experience What Success Looks Like Faster response times to all online inquiries Higher appointments and closing ratios from internet leads Improved online customer satisfaction Increased remote and digital transactions Consistent, high-quality online vehicle listings Compensation & Benefits We offer a competitive compensation plan including base salary plus performance incentives, along with full benefits and growth opportunities within the organization. Apply If you are passionate about combining automotive sales with modern online buying experiences and want to help shape the future of digital retail in a dealership environment, we encourage you to apply today.

Responsibilities

This role is responsible for leading the online vehicle sales strategy, overseeing digital retailing, managing internet leads, and ensuring a seamless customer experience from initial click through to vehicle delivery. Key duties include improving lead conversion rates, response times, and optimizing online merchandising and pricing.