AUTOMOTIVE MARKETING DIRECTOR at MARHOFER HYUNDAI INC

Cuyahoga Falls, Ohio, United States -

Full Time

Start Date

Immediate

Expiry Date

28 Mar, 26

Salary

175000.0

Posted On

28 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Planning, Data Utilization, Project Management, Budget Management, Creative Execution, Stakeholder Engagement, Brand Awareness, Customer Demand, Reputation Management, SEO, SEM, Digital Marketing, Analytics, Customer Experience, Demand Generation, Vendor Management

Industry

Motor Vehicle Manufacturing

Description

Job Details Job Location: Hyundai of Cuyahoga Falls - Cuyahoga Falls, OH 44221 Salary Range: $105,000.00 - $175,000.00 Commission/year Company: Ron Marhofer Auto Family Department: Marketing Employment Type: Full-Time Reports To: President & Coo Location: On-Site Northeast Ohio Company Overview Ron Marhofer Auto Family has proudly served Northeast Ohio since 1919. As a family-owned automotive dealership group, we are committed to delivering world-class experiences while driving performance across sales, service, parts, and employment through strong leadership and disciplined execution. Position Summary The Marketing Director is responsible for developing, executing, and managing comprehensive marketing, brand, and engagement strategies that support the Ron Marhofer Auto Family strategic plan. This role drives brand awareness, customer demand, and reputation management across all dealerships and business units. Reporting directly to the President, the Marketing Director operates with a high degree of autonomy. This role requires strong capabilities in strategic planning, data utilization, project and budget management, creative execution, and stakeholder engagement. Essential Duties and Responsibilities Strategic Leadership & Planning Operate independently to achieve predetermined marketing and brand performance targets. Develop and execute integrated marketing strategies across print, digital, and emerging platforms. Partner with the Senior Leadership Team to establish and monitor KPIs. Increase top-of-mind brand awareness within the regional market. Budget & Performance Management Develop and manage the annual marketing budget. Measure ROI and evaluate effectiveness of all marketing spend. Implement systems to measure campaign and program success. Brand & Digital Marketing Maintain consistent brand standards across all communications. Oversee SEO, SEM, paid media, websites, and social platforms. Manage online reputation and digital footprint. Unify branding across all dealerships. Analytics & Data Utilization Use Google Analytics and reporting tools to guide KPIs. Analyze clicks, SEO performance, and keyword strategies. Conduct marketing research as needed. Customer Experience & Demand Generation Evaluate end-to-end customer experience. Drive traffic, engagement, and leads for sales, service, and parts. Support departmental goals through KPI analysis. Technology & Platform Leadership Support digital retail tool branding and rollout. Integrate marketing with CRM, DMS, Xtime, vAuto, and related systems. Compliance & Vendor Management Ensure compliance with local, state, and manufacturer requirements. Manage vendor and OEM relationships. Maintain campaign timelines and calendars. Marginal Duties Oversee internal communications from leadership. Support senior leaders with messaging. Serve as media contact. Represent the company at events and trade shows. Qualifications Bachelor’s degree preferred. Marketing leadership experience required. Automotive or multi-location retail experience preferred. Strong organizational, analytical, and communication skills. Work Environment Office-based with periodic travel to dealership locations and events. Qualifications

Responsibilities

The Marketing Director is responsible for developing and executing comprehensive marketing strategies that support the company's strategic plan. This role drives brand awareness and customer demand across all dealerships and business units.