ROLE SUMMARY/PURPOSE:
Synchrony is continuing to build a world class creative organization committed to driving results with our retail and payments partners while also delivering leading customer experiences. We are seeking an Associate Creative Director with a passion for creating award-winning work to join Goldmind, Synchrony’s in-house creative agency. Our ideal candidate is a strong creative thinker as well as a natural collaborator, storyteller, and a strong creative leader. The Associate Creative Director solves problems in collaboration with creative directors, art directors, clients, copywriters, designers, developers, and account team members. Key responsibilities include leading a team, directing their work, executing and elevating the creative for business platforms across Synchrony that focus on B2B and B2C audiences.
ESSENTIAL RESPONSIBILITIES:
- Responsible to lead the design and development of high-impact presentations for executive / senior level meetings and Synchrony product launches, pitches, updates, etc.
- Act as a strategic partner to business and product leaders, understanding their goals and create compelling storytelling through visuals, content flow, and modern design best practices.
- Additional responsibilities include driving creative development for a variety of channels, such as social media, email campaigns, digital banners, and video content for both internal and external audiences. Create and innovate marketing initiatives within our internal ecosystem.
- Collaborate with fellow creatives and outside vendors as required to exceed expectations on projects
- Manage, grow, support and lead creative team members by sharing knowledge, encouraging collaboration and inspiring bold creative thinking that elevates the overall work
- Present creative work to team members including account managers, clients
and executive leadership
- Conduct and participate in creative reviews while delivering direct feedback focused on project goals
- Work with account and project managers to ensure project objectives are clearly outlined and appropriate time is allocated
- Uncover insights that deliver on the creative brief and meet the needs of the
end-consumer
- Follow budgets, timelines and internal processes for each project while advocating for needed changes to improve outcomes
- Deliver creative solutions that impact both brand metrics and
business outcomes.
- Perform other duties and/or special projects as assigned
Qualifications/Requirements:
- Bachelor’s Degree OR in lieu of degree, a high school diploma and 8+ years of work experience in digital design and/or video in an advertising agency, digital agency, or video production company.
- A minimum of 5+ years of professional delivering integrated and digital projects, advertising/digital agency experience coordinating interactive digital content from initial stage to final execution within an in-house creative group.
- Must be comfortable within a fast-paced digital production environment.