Job Description:

QUALIFICATIONS/REQUIREMENTS:

• Bachelor’s degree, OR in lieu of degree, a high school diploma and 8 years in a marketing or customer analytics role in the financial services, credit card and/or payments industry
• 4+ years of progressive experience in a marketing role at multi-product/multi-channel financial services or retail organization.
• Proficient in the use of MS Office product suite - excel in MS PowerPoint presentation design

ELIGIBILITY REQUIREMENTS:

• You must be 18 years or older
• You must have a high school diploma or equivalent
• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
  Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

ROLE SUMMARY/PURPOSE:

This role will be a critical member of the Belk portfolio team and will lead and manage efforts required to support cobrand and existing cardholder campaign execution as well as be essential in defining new opportunities to drive profitable growth in the portfolio.

ESSENTIAL RESPONSIBILITIES:

• Partnering with internal client organization and internal partners to identify and develop integrated solutions to grow retailer sales, credit penetration, incremental sales and net income
• Partnering with the Belk client to develop both acquisition and lifecycle co-brand marketing strategies and communications based on industry trends, competitive insights, VOC/VOA research and prior campaign performance
• Managing all components of direct marketing programs from design to execution (ensuring adherence to Compliance and regulatory requirements) - achieve desired results & maintain established timelines and cost estimates
• Tracking and maintain the marketing programs budget - ensuring client alignment
• Defining, executing and managing customer & associate research both with internal and external partner organizations
• Providing thought leadership to influence SYF and Belk business leaders to implement marketing and product strategies based upon customer, financial and data driven insights
• Develop business case presentations and action plans to drive marketing strategy; including targeting recommendations, test design, cross-channel optimization, product opportunities and cost/benefit analysis
• Supporting various areas of focus - as identified by internal and client needs
• Perform other duties and/or special projects as assigned