AVP, Channels and Partners CRM EMEA at ServiceNow

Staines-upon-Thames, England, United Kingdom -

Full Time

Start Date

Immediate

Expiry Date

13 May, 26

Salary

0.0

Posted On

12 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

CRM, Channel Strategy, Partner Management, Ecosystem Development, Go-to-Market, Stakeholder Engagement, Sales, Marketing, Enablement, Reporting, AI Integration, Indirect Selling, Business Planning, Demand Generation, Executive Relationship Management

Industry

Software Development

Description

Company DescriptionIt all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.Job DescriptionThe ServiceNow Partnerships & Channels organisation is a strategic growth engine for the company. We are seeking a dynamic, high-impact leader who thrives in a fast-paced environment and plays a critical role in managing and expanding CRM-focused relationships across CRM in EMEA.Reporting to the GVP CRM EMEA, with a dotted line to the GVP Partnerships & Channels EMEA, this role is responsible for building and managing executive-level relationships and driving strategic engagement across the partner ecosystem. The successful candidate will lead capability development, domain IP solution creation, market penetration, and capacity and enablement initiatives, working closely with all go-to-market functions across the EMEA region. What you get to do in this role: · Channel Strategy & Executiono Develop and execute comprehensive partnerships and channel strategy aligned with ServiceNow’s CRM EMEA goals.o Identify, onboard, and nurture strategic partners to expand market reach and solution offerings.· Partner Performance Managemento Set and track KPIs for partner success including revenue targets, pipeline growth, and customer satisfaction.o Conduct regular business reviews and performance assessments with key partners.· Ecosystem Developmento Build and maintain a robust ecosystem of resellers, GSIs, MSPs, VARs and boutique consultancies.o Foster collaboration between partners and internal teams to deliver joint value propositions.· Stakeholder Engagemento Act as the primary liaison between ServiceNow and channel partners in the CRM, EMEA.o Influence cross-functional teams including sales, marketing, and technical enablement to support partner success.· Go-to-Market Innovationo Co-develop go-to-market campaigns and joint offerings with partners.o Drive partner-led demand generation and customer acquisition initiatives.· Enablement & Advocacyo Lead partner enablement programs to ensure technical and sales readiness.o Champion partner advocacy within ServiceNow and represent the channel voice in strategic planning.· Reporting & Insightso Provide regular reporting on channel performance, market trends, and competitive insights.o Use data-driven analysis to refine strategy and optimize partner engagement.QualificationsTo be successful in this role you have:· Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry.· The successful candidate is expected to have at least 10 years’ related working experience in CRM field sales and dealing with Global System Integrators, Advisory Firms, Solution and/or implementation partners· Full mastery in area of strategic alternative routes to market and enterprise indirect selling.· Provides leadership/direction to others as necessary.· Ability to work with direct and indirect reporting lines in highly matrixed environments.· A roll up sleeve attitude to getting things done to attain the team purpose and growth objectives.· This individual will be responsible for joint selling and lead the effective collaboration of “deal level” strategies & tactics between sales and partners at both new and existing customers to drive new logos & NNACV ‘Sourced-Influence’ revenue.· Work strategically to identify new industry specific ‘use cases and solutions’ with key partners.· Develop world class business plans with associated QBR governance & exec sponsorship with the targeted global partners to include committed targets & shared metrics.· Align, localize and execute joint GTM strategy and multi-year regional business plans with targeted partners in the partner community, as well as ensuring development of compelling JOINT GTM value propositions aligned to NOW’s Primary Workflows· Demonstrable track record of achieving and exceeding targets whilst managing a strategic portfolio of partnerships.· Clearly defined joint go-to-market initiatives with key NOW-Partner global exec sponsors with key milestones and progress tracking metrics & associated rigor to ‘inspect what we expect.Additional InformationWork PersonasWe approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.Equal Opportunity EmployerServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. AccommodationsWe strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact [email protected] for assistance. Export Control RegulationsFor positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license. Employee Type: Regular Region: EMEA - Europe, Middle East and Africa Work Persona: Flexible

Responsibilities

This role is responsible for building and managing executive-level relationships and driving strategic engagement across the partner ecosystem focused on CRM in EMEA. The leader will drive capability development, solution creation, market penetration, and enablement initiatives in close collaboration with go-to-market functions.