AVP, Digital Marketing Strategy | Hybrid at Allianz Global Corporate & Specialty SE

Saint Louis Park, Minnesota, United States -

Full Time

Start Date

Immediate

Expiry Date

14 Feb, 26

Salary

0.0

Posted On

16 Nov, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, User Experience Design, Martech Strategy, Content Management, Process Optimization, Team Leadership, Cross-Functional Collaboration, Data-Driven Insights, AI Tools, Customer Experience, Operational Efficiency, Marketing Strategy, Emerging Technologies, Editorial Planning, Governance, Automation

Industry

Financial Services

Description

Hiring Manager: Charles Boline Recruiter: Tarrah Schultz (Tarrah.schultz@allianzlife.com) | Please email me directly if you have applied for this position with a current copy of your resume. Employee Referral Information: Employee Referrals should be sent via email to the assigned recruiter for the role. Please include the job title, job reference code, and the referral’s resume. Referrals must be position-speciﬁc or no referral award will be given. Internal Background Check Information: Allianz Life requires a criminal background check, credit check, and/or social media check as needed for all positions requiring securities registrations, oﬃcer level and above positions, and positions included in the Allianz Group Fit and Proper Policy. What you do: The AVP Digital Marketing Strategy leads the development and execution of the organization’s Digital Marketing strategy to support business growth. Overseeing a team of 40+ individuals, this role owns and implements content strategy for the company websites while continuously improving customer experience and operational performance through integration of marketing technologies and process optimization. Working in close partnership with peers in marketing & strategy, and cross-functional product, distribution, technology and operations partners, this leader plays a critical role in elevating the strategic impact of marketing on business outcomes. Martech Strategy: Manage and lead the integration our Martech stack for marketing optimization and digital sales enablement, continuously identifying opportunities to streamline existing workflows and uplift capabilities. Remain current on emerging trends in Martech, proactively identifying and bringing forward opportunities to leverage new tools, AI capabilities and emerging practices to support business growth, new customer acquisition and retention, and enhanced measurability. Partner closely with internal Digital Product & Delivery and Allianz Technology of America (ATA) colleagues to improve and sustain time to market and delivery quality of Digital IT features and solutions. Digital Marketing: Develop and implement a strategy for website content management and engagement, including editorial planning, prioritization, governance, and deployment, striving to achieve a best-in-class experience across all digital touchpoints. Champion and apply user-centered design principles to ensure a seamless, scalable and engaging experience across public and secure websites, accounting for our multi-line business and multi-channel distribution network. Ensure public and secure sites are positioned and managed as a core marketing channel, fully integrated with omni-channel marketing programs, and optimized for fin pro acquisition and retention strategies. Leverage resources, best practices, and emerging capabilities from GSMD, Allianz Services, and other relevant global Allianz partners that will further advance our digital marketing discipline, ensure seamless incorporation of analytics and foster a culture of data-driven insights and decision making. Marketing Operations and Process Optimization: Collaborate with stakeholders in Marketing, Distribution and Compliance to continuously review and identify bottlenecks, pain points and redundancies. Streamline marketing processes through automation and the incorporation of AI-enhanced tools to improve operational efficiency, prioritizing opportunities with the highest impact for the business and employee experience. Implement best practices in marketing operations to ensure alignment with strategic goals and maximize ROI. Leadership and Team Development: Lead an organization of professionals at all career stages, supporting growth, learning and engagement among the team. Create and maintain clear vision and targets for the team, aligned to driving business outcomes and enhancing the Finpro and customer experience. Drive a culture of connection to the business, emphasizing development of strong cross-functional partnerships, business acumen and expertise in Martech best practices and emerging technologies. Establish and maintain strong rapport with global colleagues across distribution and marketing (GSMD), participating actively in initiatives and best practice sharing. Utilization of artificial intelligence tools and resources (e.g. generative AI What you bring: 11+ years of experience required Proven track record of success as a leader in user experience design and digital marketing strategy development. Demonstrated ability to drive change and business outcomes while building and maintaining strong relationships with cross-functional stakeholder groups. Bachelor’s degree required in marketing, business or related field You must be legally authorized to work in the U.S. without requiring immigration sponsorship now or in the future. This includes holders of H-1B, H4, L-1, L-2, TN, OPT, CPT, and other nonimmigrant visas. 85482 | Marketing & Design | Management | Allianz Executive | Allianz US Life | Full-Time | Permanent

Responsibilities

The AVP Digital Marketing Strategy leads the development and execution of the organization’s Digital Marketing strategy to support business growth. This role oversees a team of 40+ individuals and is responsible for implementing content strategy while improving customer experience and operational performance.