AVP, Digital & Social Media at First Abu Dhabi Bank

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

30 Jun, 26

Salary

0.0

Posted On

01 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Media Performance Measurement, KPI Definition, Attribution Logic, Incrementality Testing, Performance Governance, Cross Channel Performance, Analytics, Data Translation, BI Collaboration, Testing Roadmap, Performance Frameworks, Decision Making, Measurement Quality, Tagging Standards, Optimization, Investment Efficiency

Industry

Banking

Description

* Own media performance measurement frameworks across all paid acquisition channels * Define KPI hierarchies, performance thresholds, and escalation rules * Lead the always‑on testing roadmap across audiences, creatives, journeys, and funnels * Own attribution logic including MTA, MMM inputs, and incrementality testing frameworks * Translate performance and measurement signals into clear scale, pause, or stop decisions * Govern tagging standards, UTM frameworks, and measurement quality across platforms * Act as the internal authority for performance governance and measurement credibility within the Media & Performance CoE * Own testing prioritisation frameworks, including learning documentation, go / no‑go criteria, and decision closure * Ensure attribution and measurement approaches are consistently applied and well governed * This role does not focus on media execution, campaign trafficking, or standalone analytics production; its mandate is performance governance, optimisation decisioning, and measurement integrity Qualifications * Bachelor’s degree in Marketing, Data, Analytics, Statistics, or related discipline * Professional certifications in analytics, attribution, or platform measurement preferred * 8–12 years’ experience in media performance, analytics, or measurement roles * Strong experience managing cross channel performance frameworks and attribution models Experience * Proven ability to translate data into executive level decisions and recommendations * Experience working with BI, data, and analytics teams in complex environments * Banking, fintech, or highly regulated sector experience preferred About Us: First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients. Life at FAB: Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization Career Development: FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development. Our Values: At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication. Join our team and be part of a journey to shape the future of banking.

Responsibilities

The role is accountable for ensuring that FAB’s media performance translates into clear, timely, and defensible optimization and investment decisions. It owns the performance framework, measurement and attribution logic, testing roadmap, and performance governance across all paid media channels.