We are seeking a visionary and collaborative leader to join our team as Assistant Vice President (AVP), Enterprise Digital Experience Enablement , a pivotal role in Manulife’s multi-year transformation to unify and modernize its digital ecosystem across Canada, the U.S., Asia, and Global Wealth & Asset Management. This AVP will drive the enterprise-wide content and experience platform strategy, focusing on integrating Adobe Experience Manager (AEM) Cloud and Enterprise Digital Asset Management (DAM) to deliver consistent, scalable, and personalized digital experiences. The role involves strategizing, procuring, adopting, and governing these platforms, while ensuring alignment with our global design system, content operations, and AI-powered optimization capabilities.
As a foundational leader, the AVP will guide the end-to-end transformation, from implementing and configuring AEM Cloud and DAM to driving business outcomes through effective governance and GenAI-led automation for authoring, tagging, and content delivery. Working in a “two-in-a-box” model with a complementary Global Technology leader, the AVP will co-lead the enterprise digital experience platform, ensuring successful business and technical execution of our CMS and DAM strategy, including implementation, governance, and optimization. The AVP will act as a central partner to Global Digital Marketing and Segment Marketing teams, ensuring local business needs are met while aligning with global standards, capabilities, and infrastructure.

EXPERIENCE DELIVERY & OPTIMIZATION

• Partner with Global Digital Marking to ensure the CMS and DAM platforms are embedded in the experience delivery process —from co-authoring with GenAI to templated design extensions and SEO optimization
• Partner with the Global Design System team to ensure platform components, templates, and tools drive brand consistency, authoring efficiency, and accessibility compliance
• Partner with Global Digital Marking to define platform best practices in SEO, IA, content structure, DAM usage, tagging, and automated performance testing

REQUIRED QUALIFICATIONS:

• 10+ years in digital platform leadership, including enterprise CMS/DAM implementation and cloud migrations
• Deep expertise in AEM Cloud, headful and headless architecture, and experience platform modernization
• Bachelor’s degree in Digital Marketing, Computer Science, or related discipline; MBA or master’s degree preferred
• [Licenses if required]

PREFERRED QUALIFICATIONS:

• Proven success managing large-scale platform transformations in global, matrixed organizations
• Experience driving adoption of complex platforms through structured change management, training, and business enablement.
• Strong understanding of digital experience, design systems, content governance, content architecture, tagging, SEO, and accessibility (WCAG)
• Familiarity with Adobe Experience Cloud (AEM, Assets, Analytics, AJO) and integration of compliance, personalization, and search tools (e.g., Coveo, OneTrust).
• Exceptional collaboration, influence, and communication skills—able to drive alignment and action across diverse stakeholders and geographies