AVP, Marketing Business Partner - PB, BB, Wealth & International (Emiratise at First Abu Dhabi Bank

Abu Dhabi, Abu Dhabi Emirate, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

22 Jul, 26

Salary

0.0

Posted On

23 Apr, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing strategy, Brand positioning, Market analysis, Segmentation, Digital marketing, Campaign management, Budget management, Stakeholder management, Communication, Public relations, Event management, Social media, Content creation, Financial services marketing, Performance measurement, Agency management

Industry

Banking

Description

The role is responsible for managing and supporting all marketing and communications activities for FAB’s Wholesale Banking (WB) and International Banking (IB), ensuring that every initiative aligns with and reinforces the Group’s strategic priorities. It contributes to the wider strategic agenda by helping the business units participate effectively in key Group‑level initiatives while upholding FAB’s vision, values, goals, and brand guidelines. The position also requires strong collaboration across internal teams and coordination with retained marketing and PR agencies to plan, execute, and optimize integrated communication and marketing efforts Strategy & Planning: * Support in defining brand positioning, marketing and communications plan for FAB Business Units. Execution: * Work with internal teams to ensure the Business Units (BU) contribute and benefit from Group campaigns, events, partnerships, social and digital media, and external and internal communications. Innovation & Technology * Stay up to date with the latest technologies, tools and trends in branding and marketing. Measurement & Reporting * Monitor, analyse and report on the effectiveness of brand and marketing activity, with benchmarking against key competitors. Budget Management * Help manage the Business Units budget and ensure resources are used efficiently. Job Context: * Create compelling marketing content and collaterals that help the Business Units sell their products and services. * Foster relationships with influential media and manage the creation and distribution of media content, in collaboration with the Communications team. * Help the Business Units hold attractive, effective, and memorable events for its customers and stakeholders, in collaboration with the Events team. * Support the Business Units develop and create online contents for wider engagement in social media community, in collaboration with Social Media team * Ensure brand consistency across all touchpoints * Support integrated marketing and communications activities that reflect brand identity and drive performance. * Collaborate with creative, digital, communications, and media teams to ensure cohesive execution. * Monitor campaigns and performance for measure and improve efficiency. * Conduct analyses on audience segmentation across channels to ensure campaigns, content, messaging are reaching the right individuals at the right time. * Partner with product, sales, and customer experience teams to align messaging. * Serve as a brand ambassador in internal and external communications. * Support innovation and product launches with brand, marketing, and communications input. * Help manage the Business Units budgets and agency relationships. * Ensure cost-effective execution of the activities without compromising quality. Minimum Qualification * Bachelor’s degree in marketing, Business, Communications, or related field. * Strong ability to align marketing strategies with business goals. * Highly skilled to lead marketing projects from concept to execution. * Solid experience in market analysis, segmentation, and positioning. * Creative in developing compelling messages and marketing content. * Proficient in campaign analysis, consumer insights, and digital marketing platforms. Minimum Experience 5+ years’ relevant experience marketing for a financial institutions or global agency About Us: First Abu Dhabi Bank (FAB) is the largest bank in the UAE and one of the world's largest and safest financial institutions. We offer a comprehensive range of personal and private banking services, including credit cards, Islamic banking, investments, loans, and mortgages. Our commitment to excellence and innovation drives us to provide top-tier financial solutions to our clients. Life at FAB: Working at FAB means being part of a team of talented and passionate individuals with a shared vision to support the ambitions of our stakeholders to "Grow Stronger." We embrace the needs of our customers across the globe with a sense of responsibility and confidence driven by extensive expertise that can only be delivered by an ambitious world-class organization Career Development: FAB offers unique career choices, a chance to innovate, craft solutions for the future, and express yourself in a performance-based culture that will unleash the best in you. Whether you are an experienced professional or just starting your career, FAB provides a range of learning and development initiatives to support all employees through training and skill development. Our Values: At FAB, we place our customers at the core of our activities, live our values each day in every way, celebrate achievements, and empower each other to deliver leading solutions. We have structured plans for the recruitment and career progression of Emirati talent to enable them to make a mark in the financial and banking sector both regionally and globaly that rewards your hard work and dedication. Join our team and be part of a journey to shape the future of banking.

Responsibilities

The role involves managing marketing and communications activities for Wholesale and International Banking to align with Group strategic priorities. It requires collaborating with internal teams and external agencies to execute integrated campaigns and optimize brand performance.