Sign up with

Already have an account? Log in here

Need some help?
Talk to us at +91 7670800001

AVP - Online Business - Housing - Product - Mumbai - Vikhroli - MM at Tata Capital

Mumbai, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

28 Feb, 26

Salary

0.0

Posted On

30 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Customer Acquisition, SEM, SEO, Omni-channel Marketing, Website Development, Mobile Apps, Online Loan Portals, Data Science Collaboration, User Journey Enhancement, Generative AI Solutions, Customer Engagement, Compliance, AI Trends, Cross-sell Strategies, Aggregator Tie-ups, ROI Focus

Industry

Financial Services

Description

Job Purpose • Anchor digital customer acquisition strategy, managing digital lending platforms and ensuring the seamless integration of digital channels into the company’s overall business plan. Responsibilities Core Responsibilities: Devise strategy to build on-line business through SEM, SEO and Omni-channel marketing. Oversee the development and optimization of the website, mobile apps, and online loan portals to drive traffic. Drive end-to-end online customer acquisition with focus on efficiency and ROI. Driving aggregator tie-ups and cross-sell on existing TCL customers Work closely with data science team to curate offers and use alternate data to enhance customer proposition and enhance success matrices. Work closely with tech team to enhance user journeys and reduce friction. Spearhead the organisation strategy on Gen AI and ensure implementation across business functions. Design and implement Generative AI solutions for financial products and customer engagement. Collaborate with Product, CRM, and Digital Sales teams to integrate AI into workflows. Ensure compliance with data privacy, security, and ethical AI guidelines. Stay updated on emerging AI trends and tools to drive innovation. Qualification : Graduate / Master/ Post graduate

Responsibilities

The role involves devising strategies to build online business through various digital marketing channels and overseeing the development of digital platforms. Additionally, it includes driving customer acquisition and enhancing user experiences through collaboration with tech and data science teams.