AVP, Trade & Product Marketing at Astro

, Kuala Lumpur, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

10 Oct, 26

Salary

0.0

Posted On

13 Jul, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Product Marketing, Go-To-Market Strategy, Trade Marketing, Marketing Communication, Campaign Performance Analysis, Project Management, Stakeholder Management, Content Development, Digital Marketing, Social Media Marketing, English Writing, English Communication, BM Communication

Industry

Entertainment Providers

Description

WHY JOIN US? We practice a vibrant & energetic office culture. We provide opportunities for career advancement within the company. Good performance is always rewarded accordingly. “It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable.” JOB RESPONSIBILITIES: Lead in alignment among stakeholders and partners for product marketing (ie: Astro PayTV) brief. Lead in GTM strategy for product marketing (ie: Astro PayTV) from ATL, On Ground, Online to BTL Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity. Provide leadership in direction of product marketing GTM, plan initiatives that drives quantifiable impact and results. Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners. Oversea campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results. Acts as project manager and point of contact for all product marketing (ie: Astro payTV). This includes the preparation of project and business plans and timelines. REQUIREMENTS: Working experience in marketing communication/trade marketing Excellent writing skills in English Good communication skills in English and BM Good analysis of campaign performance marketing for digital and social A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area. Astro Malaysia Holdings Berhad (“Astro”) is Malaysia’s leading content and consumer company, serving 75% of Malaysian households across our TV, radio, digital and commerce platforms. As a trusted brand, Astro keeps Malaysians entertained and informed with a variety of vernacular, international and live sports content, engaging with 24 million individuals. To learn more about Astro, kindly login to www.astro.com.my

Responsibilities

Lead the Go-To-Market strategy and alignment for product marketing across ATL, BTL, and online channels. Act as the primary project manager for product marketing initiatives to drive quantifiable impact and efficiency.