As the Axe CMI Lead you will be instrumental in putting Axe in the heart of youth culture.

You will partner with the AXE BG team in London and Buenos Aires. Working closely with creative and design agency partners. As well as Marketing & CMI partners in key BU Design Cells – UK, Mexico and Germany.

• Leading the full cycle of insights for innovation, renovation and content creation.
• Design and lead a strategic learning plan to put Axe at the heart of youth culture and how to make stories of fragrance changing everything relevant and contemporary.
• Bringing youth culture and generational insights to the heart of everything we do.
• Being an expert on Brand Say and Others Say content across mainstream & emerging channels
• Leading integration of media and digital learning and insight into the communication strategy planning.
• Experimenting with new tools or thinking to unlock youth recruitment.
• Bringing foresight to everything we do: not just insights but also the implications (“so what?”).
• Support and develop a future fit/ top talent CMI Assistant Manager
• Manage social listening tools and conduct searches, keep a pulse on trends, and deliver insights related to growing spaces.