Job Title: B&W Shopper Marketing & DCOMM Executive
Location: Kingston Head Office
Beauty & Wellbeing is one of Unilever’s five Business Groups, contributing 20% of total turnover and 25% of profit. The beauty market, valued at over €285 billion, is growing at 5-6%, presenting immense opportunities.
Beauty UK is transforming its operations to become a more consumer-led beauty business, focusing on category growth through Purpose, Science, and Desire. Our strategy aims to enhance profitability, enabling us to invest in growth plans for Simple and TRESemmé (Horizon 1 brands) to gain market share in hair and skin categories from 2024 onwards. This foundation will support future investments in our Horizon 2 and 3 brands from around 2026.
Our exciting journey to growth journey will come with its share of challenges. We plan to focus on premiumization, make strategic choices in demand spaces, excel in key geographies, build strong digital and social influencer marketing capabilities, and expand in disruptive channels (e-commerce, Health & Beauty).
Achieving these bold ambitions requires a start-up mentality, agility, and an owner’s mindset, fostering a beauty culture from within. In our connected world, it’s crucial for our brands to resonate with shoppers throughout their purchase journey, both physically and digitally. We are committed to significantly enhancing how our beauty brands are presented in-store and online to achieve our brand goals. This role has been created to support and accelerate our journey towards this objective.
With the strength of our amazing brands (Simple, TRESemmé, Vaseline, Shea, Dove), we look forward to welcoming talented individuals like you to make this journey memorable!

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JOB PURPOSE

We are seeking a dynamic and detail-oriented Shopper Marketing & DCOMM CSP Executive to consistently bring our brand message to life across all our online/instore touchpoints as we start thinking and feeling more beauty focused.
The successful candidate will be an integral part of the team to ensure brand visibility and maximize ROI through data-driven insights and strategic media planning.
This role works closely with Retail Execution, Marketing, CMC & CS&P teams.
Collaboration with our CD and dcomm teams is crucial to leverage our shopper marketing investment in the retailer Joint Business Plans (JBP’s).

RESPONSIBILITIES

1. Online Launch Excellence

• Provide support for the timely development of assets for online (Organic content)
• Partner closely with CMC, CAMs & brand teams to ensure digital assets and content are aligned with brand strategy and executed flawlessly across platforms.
• Maintain and execute the digital launch checklist, aligning with CMC on prioritisation sku by retailer.
• Ensure consistency and excellence in paid execution.

1. Media & Influencer Monetization

• Work with brand & CAMs to monetize our influencer plans in their customer agreements/JBPs.
• Develop the strategy for trade tagging with our priority customers and ensure as part of this we are unlocking opportunities with customers to deliver category growth (e.g. NPD listing, distribution, feature etc).

1. Online Performance Optimization

• Analyse performance on .com platforms, identifying what’s working across our hair & skin categories.
• Align portfolio strategy with customer needs and digital shelf optimization.
• Monitor and optimize 2P/3P portfolio performance.
• Share and develop SKU ranking tailored by priority customer and platform.

1. Online Reviews Management (e.g. Bazaar Voice)

• Oversee the management of online reviews across brands.
• Prioritisation of the range by retailer.

1. ROI Tracking & Shopper Marketing Effectiveness

• Build and maintain a comprehensive “Bible” of executional best practices and ROI learnings.
• Test and evaluate the impact of in-store and online activations (e.g., shelf trays, floor stickers).

1. Permanent POS

• Project manage the delivery of high-impact permanent POS and long-term branded fixtures, in close collaboration with brand teams and retail execution partners across key retailers.
• Partner with suppliers and project teams to innovate and elevate the quality of permanent POS, ensuring alignment with brand guidelines and a premium shopper experience.

1. Holistic Planning & Budgeting

• Ensuring consistency across platforms working with retail execution and performance marketing
• Support managing total shopper budget and tracking spend, working in partnership with brand & retail execution