AN EXCITING OPPORTUNITY FOR AN EXPERIENCED B2B MARKETING SPECIALIST TO LEAD THE COMMUNICATION STRATEGY AND PLANNING FOR OUR B2B MARKETING ACTIVITY, ALONGSIDE EVOLVING AND EMBEDDING OUR WHICH? BRAND ACROSS ALL B2B COMMUNICATIONS. REPORTING INTO THE HEAD OF BRAND AND COMMUNICATION PLANNING, THIS IS A CRITICAL ROLE FOR US TO REALISE OUR AMBITIOUS 2030 PLANS SO WE’RE AFTER SOMEONE WHO IS EXCITED BY THE POTENTIAL, BRINGS STRONG B2B MARKETING BEST PRACTICE AND INDUSTRY KNOWLEDGE, LOTS OF ENERGY AND NEW IDEAS, TO HELP US SET-UP FOR SUCCESS. THIS IS A FIXED TERM CONTRACT WHILST WE BEST DEFINE THE FUTURE OPERATING MODEL.

Key responsibilities include:

• Lead the integrated B2B communication strategy and planning aligned to our new proposition, including budgeting and senior engagement - across our endorsements, trusted traders and partnership areas - to deliver in line with organisational targets.
• Evolve, deliver and champion our new brand creative platform across our B2B communications and support internal B2B related brand queries.
• Act as a subject matter expert on B2B marketing, helping to define a best practice marketing operating model, build internal capabilities and explore new routes to market.
• Work closely with the Insight and Analytics teams to best understand our B2B audiences, competitors, external news and insights, as well as set-up an appropriate measurement framework and reporting.
• Effectively lead on any internal and external relationships during creative, strategic and planning development - working closely with the B2B marketing team who are responsible for delivery of plans.

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed and we reserve the right to withdraw this advert at any given time due to the number of applications received.

• B2B Brand and Communication Planning Manager Role Profile 0325.docx.pd