: B2B Brand Strategy Lead at Globe Group

, , Philippines -

Full Time

Start Date

Immediate

Expiry Date

20 Jan, 26

Salary

0.0

Posted On

22 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Brand Marketing, Market Analysis, Customer Insights, Value Proposition, Brand Messaging, Content Strategy, Campaign Execution, Cross-Departmental Collaboration, Public Relations, Budget Management, Data-Driven Decision Making, Strategic Frameworks, Marketing Tools, Thought Leadership, Visual Communication, Stakeholder Engagement

Industry

Telecommunications

Description

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal. Job Description The B2B Brand Strategy Lead is responsible for analyzing market trends and customer insights to craft customer value proposition to differentiate Globe Business’ against competition. This role involves developing brand messaging and positioning strategies, and ensuring the consistent delivery of the brand’s visual and messaging across all channels. The B2B Brand Strategy Lead collaborates closely with internal and external stakeholders to ensure brand promise is implemented across departments and channels, while upholding the brand's reputation and thought leadership activities. DUTIES AND RESPONSIBILITIES: ● Analyzing market trends and customer insights. Craft compelling brand strategies for Globe Business brand and its products and services based on the insights gathered. ● Define the unique value proposition of Globe Business that differentiates it from competition. Conduct value proposition testing and analysis to validate uniqueness, credibility and relevance of Globe Business’ to customers. ● Develop brand architecture, content strategy, messaging and positioning strategies that communicate the brand's proposition to target audiences and stakeholders. ● Lead the Marketing and Communications (Marcom) team to integrate the brand proposition into compelling brand stories and narratives. ● Managing delivery of the brand’s visual and messaging. Governance over all of Globe Business’ materials and comms. ● Leading cross-departmental collaboration and governance, ensuring Globe Business’ value proposition is properly cascaded and put into practice. ● Managing the creation and delivery of thematic campaign to enhance brand recognition across various channels including industry partnerships. ● Coordinating with public relations team to ensure consistent brand messaging to manage brand reputation and thought leadership efforts. ● Manages A&P budget for the team, monitoring spend and processing payment to suppliers HIRING REQUIREMENTS: WORK EXPERIENCE: ● Marketing professional with 5+ years of experience in brand marketing roles ● Understanding of marketing tools and techniques ● Data-driven and proficient with extracting analytics and insights to optimize marketing efforts ● Able to create and execute strategic frameworks ● Marketing degree or postgraduate qualifications LEVEL OF KNOWLEDGE: ● Deep understanding of marketing concepts, strategies, and best practices acquired through extensive experience in diverse marketing roles ● Expertise in developing and implementing comprehensive marketing plans and frameworks, including brand positioning, messaging, and campaign execution EDUCATION: ● Bachelor’s degree preferably w Equal Opportunity Employer Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants. Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us. Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most. Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie’s New York. Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers. Purpose In everything we do, we treat people right to create a Globe of Good. Vision We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired. Mission We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.

Responsibilities

The B2B Brand Strategy Lead is responsible for analyzing market trends and customer insights to develop brand messaging and positioning strategies for Globe Business. This role involves ensuring consistent delivery of the brand’s visual and messaging across all channels while collaborating with internal and external stakeholders.