B2B - Business Model Leader at Michelin

Petaling Jaya, Selangor, Malaysia -

Full Time

Start Date

Immediate

Expiry Date

27 Jan, 26

Salary

0.0

Posted On

29 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Lead Generation, Stakeholder Management, Communication Skills, Data-Driven, Entrepreneurial Mindset, Automotive Industry Knowledge, Digital Marketing, Campaign Development, Sales Collaboration, Customer Engagement, Brand Relevance, Market Perception, Revenue Acceleration, Sales Toolkits Development, Fleet Services Knowledge, Commercial Partnerships

Industry

Civic and Social Organizations

Description

B2B - Business Model Leader - - - - - - - - - - - - The B2B Marketing Lead is responsible for driving business growth in Malaysia through strategic marketing initiatives targeting fleet, wholesale, and commercial partners. This role will work closely with the B2B sales team, regional counterparts, and cross-functional stakeholders to develop and execute marketing strategies that generate qualified leads, build brand relevance, and accelerate revenue. Prior experience in the automotive industry or adjacent sectors (e.g., aftermarket, fleet services, mobility solutions) is essential to understand customer needs and ecosystem dynamics. This is a strategic, growth-focused position—not simply maintaining current volume, but unlocking untapped potential within key B2B segments. The ideal candidate will be entrepreneurial, data-driven, and passionate about building pipeline, shaping market perception, and expanding business reach. B2B Business Model Leader Define and implement go-to-market (G2M) strategy for B2B Work closely with sales team on demand generation (Lead and Opportunities Management) to find more leads and materialize the leads to sales. Work with Communication Manager to develop targeted campaigns (email, LinkedIn, digital ads, events) to generate high-quality leads. Work with Michelin Regional team to create/ adapt relevant sales toolkits - brochures, decks, case studies, playbooks - aligned with sales needs Collaborate with dealers and fleet operators/ B2B distributors to drive engagement and customer loyalty. KEY EXPERIENCES IN: Bachelor’s degree in engineering, business development or related field. 5+ years of B2B marketing experience, ideally in automotive, fleet, or industrial products. Strong understanding of automotive distribution models and B2B customer behavior. Demonstrated success in developing and executing lead-generation campaigns. Familiarity with digital and offline marketing tactics in a commercial context. Strong stakeholder management and communication skills. Self-driven, independent with an entrepreneur mindset. Michelin, the leading tire company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tires and services for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers digital mobility support services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. Michelin has a Technology Center in charge of research and development, with operations in Europe, North America and Asia. In short, whether you look at our mission, our products or our people, Michelin is a company that truly helps you to move forward... Visit our website to discover more about us www.michelin.com

Responsibilities

The B2B Marketing Lead is responsible for driving business growth in Malaysia through strategic marketing initiatives targeting fleet, wholesale, and commercial partners. This role involves collaborating with the B2B sales team and cross-functional stakeholders to develop and execute marketing strategies that generate qualified leads and accelerate revenue.