B2B Customer Lifecycle Marketing Manager, Integrated Marketing (12 months f at Khan Academy

Mountain View, California, United States -

Full Time

Start Date

Immediate

Expiry Date

18 Aug, 26

Salary

108900.0

Posted On

20 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Customer Lifecycle Marketing, Copywriting, Integrated Marketing, Project Management, Data Analysis, Lead Generation, Stakeholder Management, Campaign Optimization, Sales Enablement

Industry

E-Learning Providers

Description

Notice to applicants: We have seen a rise in recruitment scams. Please note that outreach from Khan Academy recruiters will only come from the @khanacademy.org domain. Our team does not use Gmail or other personal accounts for contacting potential candidates. Khan Academy will never solicit money, equipment fees, or sensitive financial information at any stage of the hiring process. We also do not work with external recruiting agencies, so outreach from headhunters presenting opportunities on behalf of Khan Academy is illegitimate. Please always check the email domain and cross-reference the position with the official Khan Academy Careers page to confirm an opening is valid. ABOUT KHAN ACADEMY Khan Academy is a nonprofit with the mission to deliver a free, world-class education to anyone, anywhere. Our proven learning platform offers free, high-quality supplemental learning content and practice that cover Pre-K - 12th grade and early college core academic subjects, focusing on math and science. We have over 181 million registered learners globally and are committed to improving learning outcomes for students worldwide, focusing on learners in historically under-resourced communities. OUR COMMUNITY Our students, teachers, and parents come from all walks of life, and so do we. Our team includes people from academia, traditional/non-traditional education, big tech companies, and tiny startups. We hire great people from diverse backgrounds and experiences because it makes our company stronger. We value diversity, equity, inclusion, and belonging as necessary to achieve our mission and impact the communities we serve. We know that transforming education starts in-house with learning about ourselves and our colleagues. We strive to be world-class in investing in our people and commit to developing you as a professional. THE ROLE Do you believe in the power of education to open doors to opportunity—and in the role marketing plays in helping educators succeed? Join Khan Academy to engage, retain, and grow our school district partners, whose students are 8x more likely than independent learners to reach levels of learning that lead to meaningful outcomes. As B2B Customer Lifecycle Marketing Manager, Integrated Marketing, you’ll build and own customer lifecycle programs for our school and district partners—from onboarding and engagement to renewal and expansion (~70% of the role). You’ll also support top-of-funnel B2B acquisition efforts (~30%), executing integrated campaigns in partnership with Product Marketing Managers to drive awareness, generate leads, and support product and initiative launches. This role works cross-functionally with Product Marketing, Sales, Services, and Integrated Marketing to deliver data-driven programs and communications that resonate with administrators and educators. The ideal candidate is a strong writer and strategic thinker with an operational mindset and deep empathy for educators. Key Responsibilities Customer Lifecycle Marketing (~70%) Own and execute B2B customer lifecycle programs for school district leaders (Superintendents, Instructional leaders, Instructional IT leaders) who are current Khan Academy customers , including onboarding, engagement, renewal, and expansion. Develop and manage lifecycle communications (email, newsletters, in-product or campaign touchpoints) that deliver timely, relevant messages to administrators and educators. Create and refresh campaign content that highlights product updates, impact stories, customer success, and best practices to drive adoption. Partner with Sales and Services to support renewal and expansion efforts through targeted campaigns and enablement materials. Track lifecycle performance and engagement metrics, surfacing insights to optimize programs over time. B2B Acquisition & Integrated Campaigns (~30%) Execute top-of-funnel B2B acquisition campaigns in partnership with Product Marketing Managers to drive awareness and generate leads. Support integrated product and initiative launches through coordinated email, paid media, event, and webinar campaigns. Develop sales and partner enablement assets (one-pagers, toolkits, presentations) that support acquisition and campaign efforts. Support marketing execution for key B2B events and conferences, including promotion, coordination, and post-event follow-up. Collaborate cross-functionally with Product Marketing, Sales, and Integrated Marketing to ensure consistent messaging and smooth execution. What You Bring 4+ years of marketing experience, ideally in B2B, education, or SaaS environments. Strong writer with examples of compelling, conversion-oriented copy across email, campaigns, or sales materials. Experience supporting acquisition and engagement efforts through integrated marketing or lifecycle programs. Comfortable working independently as an individual contributor and delivering results on short timelines. Strong communication and project management skills, with the ability to manage multiple stakeholders and priorities. Comfortable using marketing tools and analytics to measure performance and optimize campaigns. Deep empathy for educators and a willingness to learn and reflect the teacher and administrator voice. District leadership or classroom teaching experience is a plus. Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere". Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization. PERKS AND BENEFITS We may be a non-profit, but we reward our talented team extremely well! We offer: Competitive salaries Ample paid time off as needed – Your well-being is a priority 8 pre-scheduled Wellness Days in 2026 occurring on a Monday or a Friday for a 3-day weekend boost Remote-first culture - that caters to your time zone, with open flexibility as needed, at times Generous parental leave An exceptional team that trusts you and gives you the freedom to do your best The chance to put your talents towards a deeply meaningful mission and the opportunity to work on high-impact products that are already defining the future of education Opportunities to connect through affinity, ally, and social groups And we offer all those other typical benefits as well: 401(k) + 4% matching & comprehensive insurance, including medical, dental, vision, and life At Khan Academy we are committed to fair and equitable compensation practices, the well-being of our employees, and our Khan community. This belief is why we have built out a robust Total Rewards package that includes competitive base salaries, and extensive benefits and perks to support physical, mental, and financial well-being. The compensation band for this role is $96,800 - $108,900 USD for candidates based in the United States and $130,807 - $147,158 CAD for candidates based in Canada. The pay range for this position is a general guideline only. The salary offered will depend on internal pay equity and the candidate’s relevant skills, experience, qualifications, and job market data. MORE ABOUT US Sal’s TED talk from 2011 Sal’s TED talk from 2015 Sal's TED talk from 2023 Our team: http://www.khanacademy.org/about/the-team OUR COMPANY VALUES Live & breathe learners We deeply understand and empathize with our users. We leverage user insights, research, and experience to build content, products, services, and experiences that our users trust and love. Our success is defined by the success of our learners and educators. Take a stand As a company, we have conviction in our aspirational point of view of how education will evolve. The work we do is in service to moving towards that point of view. However, we also listen, learn and flex in the face of new data, and commit to evolving this point of view as the industry and our users evolve. Embrace diverse perspectives We are a diverse community. We seek out and embrace a diversity of voices, perspectives and life experiences leading to stronger, more inclusive teams and better outcomes. As individuals, we are committed to bringing up tough topics and leaning into different points of view with curiosity. We actively listen, learn and collaborate to gain a shared understanding. When a decision is made, we commit to moving forward as a united team. Work responsibly and sustainably We understand that achieving our audacious mission is a marathon, so we set realistic timelines and we focus on delivery that also links to the bigger picture. As a non-profit, we are supported by the generosity of donors as well as strategic partners, and understand our responsibility to our finite resources. We spend every dollar as though it were our own. We are responsible for the impact we have on the world and to each other. We ensure our team and company stay healthy and financially sustainable. Bring out the joy We are committed to making learning a joyful process. This informs what we build for our users and the culture we co-create with our teammates, partners and donors. Cultivate learning mindset We believe in the power of growth for learners and for ourselves. We constantly learn and teach to improve our offerings, ourselves, and our organization. We learn from our mistakes and aren’t afraid to fail. We don't let past failures or successes stop us from taking future bold action and achieving our goals. Deliver wow We insist on high standards and deliver delightful, effective end-to-end experiences that our users can rely on. We choose to focus on fewer things — each of which aligns to our ambitious vision — so we can deliver high-quality experiences that accelerate positive measurable learning with our strategic partners. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, gender, gender identity or expression, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We value diversity, equity, and inclusion, and we encourage candidates from historically underrepresented groups to apply. As part of this commitment, Khan Academy will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact careers@khanacademy.org

Responsibilities

The role focuses on building and owning B2B customer lifecycle programs for school district partners, covering onboarding, engagement, renewal, and expansion. Additionally, the manager executes top-of-funnel acquisition campaigns and integrated product launches to drive awareness and lead generation.