B2B Graphic Designer at Pavago

, , Pakistan -

Full Time

Start Date

Immediate

Expiry Date

02 Aug, 26

Salary

0.0

Posted On

04 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Graphic Design, Performance Marketing, Adobe Creative Suite, Photoshop, Illustrator, InDesign, Canva, Conversion-focused Design, Visual Hierarchy, Midjourney, Adobe Firefly, ChatGPT, A/B Testing, Creative Strategy, LinkedIn Ads, Meta Ads

Industry

Staffing and Recruiting

Description

B2B Graphic Designer (Performance Ads, LinkedIn/Meta/Google) – Remote | EST Location: Remote Working Hours: EST (U.S. Hours) Engagement: Full-Time | Independent Contractor About the Role We’re hiring a B2B Graphic Designer who knows how to design for performance — not just aesthetics. This role is focused on creating high-converting static ad creatives for cold audiences across: LinkedIn Meta (Facebook/Instagram) Google Display You’ll take messaging, ICP insights, and campaign strategy — and turn them into creatives that drive clicks, engagement, and conversions. If you understand that design = performance + psychology + testing, this role is built for you. What You’ll Own1. Performance Ad Creative Design Design high-converting B2B ad creatives for: LinkedIn Ads Google Display Network Meta Ads Manager Translate messaging into clear, scroll-stopping visuals Create multiple variations for: Headlines Layouts CTAs Design assets in multiple sizes/formats 2. Creative Strategy & Testing Turn ICP insights into creative direction Understand B2B buyer psychology Design with: Attention hierarchy Clarity of message Strong CTA placement Support A/B testing across creatives Iterate based on performance data 3. Collaboration with Marketing & Growth Work closely with marketing and demand gen teams Align creatives with: Campaign goals Messaging frameworks Funnel stages Contribute ideas during campaign brainstorming Improve creatives based on performance feedback 4. Scalable Creative Production Manage multiple projects and deadlines Build reusable: Templates Creative systems Asset libraries Ensure consistent brand quality across campaigns Improve speed and efficiency of creative production 5. AI-Enhanced Design Workflow Use tools like: Midjourney Adobe Firefly ChatGPT Accelerate: Ideation Concept creation Creative iteration What Makes You a Strong Fit You design for clicks and conversions, not just visuals You understand B2B audiences and cold traffic behavior You think in: Messaging Hierarchy Performance You enjoy testing and improving creatives over time You can translate strategy into design Must-Have Requirements 3+ years designing B2B ad creatives Strong portfolio showing: LinkedIn ads Meta ads Display creatives Expert in: Adobe Creative Suite (Photoshop, Illustrator, InDesign) OR Canva Strong understanding of: Conversion-focused design Visual hierarchy CTA placement Experience using AI tools for creative workflows Nice to Have Experience with: Performance marketing teams Demand generation campaigns Understanding of: CTR CPC Conversion rates Motion graphics / animation experience SaaS, tech, or B2B marketing background Familiarity with: ClickUp Asana Notion What a Typical Day Looks Like Review campaign briefs and messaging Design multiple ad variations Collaborate with marketing on creative direction Iterate creatives based on performance Organize and update asset libraries Prepare creatives for launch across platforms In short: You turn strategy → creatives → performance outcomes. Key Metrics (KPIs) Creative-driven CTR improvement Conversion rate impact from design Performance of A/B tested creatives Speed and volume of creative output Alignment with campaign goals Why This Role Stands Out Direct impact on marketing performance and revenue Work closely with growth and demand gen teams High ownership of creative output Opportunity to test and iterate constantly AI-integrated creative workflow Interview Process Initial Screening (Pavago) Portfolio & Creative Review Client Interview Final Interview Apply Now If you’re a designer who: Thinks in performance, not just aesthetics Understands B2B marketing psychology Loves testing and improving creatives This role is a strong fit.

Responsibilities

Design high-converting B2B ad creatives for LinkedIn, Meta, and Google to drive clicks and conversions. Collaborate with marketing teams to align visuals with campaign goals, messaging frameworks, and performance data.