B2B Growth Marketing Specialist (Performance + CRM) at The Customization Group

Tân Phú, Phú Thọ Province, Vietnam -

Full Time

Start Date

Immediate

Expiry Date

26 Apr, 26

Salary

0.0

Posted On

26 Jan, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Performance Marketing, Demand Generation, LinkedIn Campaign Manager, Google Ads, Meta, HubSpot, Analytics, Lead Generation, Email Marketing, A/B Testing, CRM, Social Media, Reporting, Collaboration, Communication, Segmentation

Industry

Printing Services

Description

We are Global Print-on-Demand (Global POD)! The Vietnam-based subsidiary of The Customization Group. We bring cutting-edge and scalable top-tier print-on-demand solutions to businesses and creators worldwide. Fast, sustainable, and hassle-free, because your vision deserves the best! The Customization Group is a global leader in mass customization, leveraging AI and automation to revolutionize the personalized products industry. With a strong international presence across Asia, Europe, North America, and the Middle East, we manufacture up to 2.5 million unique products daily, reaching millions of customers through 20+ own online shops and 1,000+ partner stores. Our AI-first strategy drives efficiency, scalability, and innovation, keeping us ahead in a fast-moving market while growing through AI-driven acquisitions and partnerships. Our diverse team of 700+ professionals from 40+ nationalities thrives in a culture of collaboration and ambition. Whether in our tech hubs, production facilities, or business locations, you’ll find the perfect environment to take ownership and drive impact in the future of e-commerce. About the Role Build the merchOne.com brand and generate qualified B2B leads across paid media, social, and HubSpot lifecycle automation. Turn market insights into demand. Turn campaigns into pipeline. merchOne.com helps brands and partners launch and scale print-on-demand programs globally, with reliable quality, speed, and operational efficiency. This role turns that value into measurable growth: stronger B2B positioning, more qualified leads, and more sales pipeline across global segments. Your mission Own the end-to-end B2B demand generation engine across performance marketing + social + CRM (HubSpot). Generate and nurture leads across global segments, improve lead quality, and grow sales pipeline through measurable performance. Why you will love working with us: International experience in our globally spread Teams A role that evolves quickly, opening doors to new opportunities Monthly phone/data allowance to support work-related communication Monthly transportation allowance for commuting convenience Social insurance contribution based on 100% of salary Competitive salary with annual performance-based bonuses! Annual 13th-month salary, because your year deserves a rewarding finish! Private Health insurance for your well-being and peace of mind Dynamic and collaborative global team culture and a supportive work environment What you will do: Performance marketing for B2B lead generation Plan, launch, and optimize paid campaigns across LinkedIn, Google, and Meta with a B2B funnel mindset: awareness → consideration → conversion → pipeline Build segment-specific funnels (industry, company size, use case, region) with dedicated landing pages and conversion paths Continuously refine targeting, retargeting, lookalikes, and suppression based on lifecycle stage and CRM data Own experimentation: A/B testing across creatives, offers, landing pages, and lead forms HubSpot CRM and lifecycle automation Own HubSpot marketing operations for demand generation and lifecycle growth Lead capture and tracking (forms, UTMs, attribution basics, conversion events) Lifecycle stage management (Lead → MQL → SQL → Opportunity) aligned with sales AI-driven lead scoring (fit + intent) and qualification rules Build and manage HubSpot landing pages to drive lead capture for campaigns and events (webinars, trade shows, partner activations) Design, launch, and optimize email marketing workflows, including: Event invitations, reminders, and follow-ups Lead nurturing and re-engagement sequences Post-event feedback collection and survey, etc. Build automated onboarding workflows to educate, qualify, and hand off sellers to sales and operations teams Manage sales handoff processes (routing rules, notifications, SLA alignment) Build reporting that leadership and sales care about: lead quality, pipeline contribution, and revenue influence Social (brand, demand, and pipeline support) Own social as a demand and credibility channel in support of B2B pipeline growth Partner with content and creative to run always-on B2B social programs, primarily on LinkedIn and Facebook: Case studies, partner wins, product capabilities, operational reliability, and sustainability proof points Founder and expert thought leadership, as well as sales enablement content Own social-led lead generation, especially from Facebook, with clear responsibility for driving qualified seller leads Design and optimize social funnels that attract, qualify, and convert sellers and partners into CRM-ready leads Align targeting, messaging, and lead forms to ensure lead quality before CRM handoff Ensure paid and organic social tell one coherent story per segment and support performance and lifecycle marketing efforts Analytics, reporting, and revenue impact Track and optimize to business outcomes: cost per qualified lead, MQL to SQL rate, pipeline created CAC efficiency for B2B Produce weekly performance insights and monthly growth recommendations across regions and segments Success metrics (how you win in this role) Increase qualified leads (MQL/SQL) from priority segments Improve lead-to-opportunity conversion Reduce cost per qualified lead and improve pipeline efficiency Increase CRM-driven pipeline contribution through nurturing and reactivation Strengthen merchOne.com B2B brand credibility via social proof and segment messaging What You will Bring At least 3 years' experience in B2B performance marketing and demand generation Hands-on expertise with LinkedIn Campaign Manager and Google Ads and Meta. Strong HubSpot experience: workflows, lists/segmentation, attribution basics, dashboards Comfort working with longer sales cycles and sales handoffs (MQL/SQL alignment) Strong analytical skills (GA4, HubSpot reporting: BI and spreadsheet fluency) Ability to translate business segments into targeting, messaging, and funnel design Clear communication and cross-functional collaboration (sales, content, creative, product) Embrace the opportunities that await you here! Your journey may lead to the development of new skills, meaningful relationships, and greater success. One team. Millions of happy customers worldwide. Join us! https://www.thecustomizationgroup.com/

Responsibilities

The role involves owning the end-to-end B2B demand generation engine, focusing on performance marketing, social media, and CRM to generate and nurture leads. The specialist will also be responsible for optimizing campaigns and improving lead quality to grow the sales pipeline.