We are on the lookout for a strategic and collaborative B2B Integrated Go-to-Market (GTM) Planner at a Senior Manager to Director level to work on campaigns across the EMEA and NAM regions. This role will sit within the GTM Planning function, reporting to regional planning leadership and collaborating closely with account management, strategy, media, digital, content, and creative teams to design and deliver integrated B2B marketing programs that drive demand and campaign impact. you will be focused on creating unique integrated programs and solutions for all our key clients. With this, you will act as a strategic counsel and partner for our senior clients.
This is a hybrid role based in London, UK. The successful candidate is expected to work from the office 2 days per week.

REQUIREMENTS

• 8+ years’ experience in B2B marketing, agency, or consultancy environment with integrated campaign or GTM experience.
• Experience in developing out full GTM approach covering strategy, commercials, marketing and messaging.
• Proven ability to work across marketing functions (media, content, data, ABM, digital) to deliver unified GTM plans.
• Strong planning, strategy, or program development background with a hands-on approach to cross-functional collaboration.
• Excellent client-facing and communication skills, with the ability to present plans and influence stakeholders.
• Experience managing multiple projects or planning streams simultaneously in a fast-paced environment.
• Comfort working with performance data and translating insights into actionable recommendations.
• Track record of supporting or leading planning for multi-market or complex accounts is a plus.

• Support the development and delivery of integrated go-to-market plans across media, ABM, brand, content, digital, and data disciplines to address client business challenges.
• Act as a strategic partner to all teams, contributing to the development of insight-led solutions that span the full marketing funnel.
• Build multi-channel programs that align content, media, ABM, and digital to drive demand and engagement through the buying journey.
• Develop audience segmentation, buyer personas, and journey maps based on industry, role, pain points, and buying behaviour
• Use of data, research and analytics to inform and optimise marketing programs, surfacing insights and measure impact.
• Leverage performance data, intent signals, and market insights to inform targeting, messaging, and channel mix
• Ensure GTM plans support both marketing KPIs and sales enablement needs, aligning client sales and marketing teams
• Mentor and support junior planners and team members across the GTM function
• Contribute to agency thought leadership and planning discipline development through participation in industry forums, events, or training sessions.
• Work to support data permeating our work especially in media, but increasingly across all disciplines to both show full funnel performance and support insight development. This could include areas such as decisioning through data, reports or QBR among others.
• Build alliances with publishers, technology partners, vendors and other external parties that will support improving our outcomes.
• Collaborate with Account and Growth teams to support programs/solutions development for prospect outreach as well as growth of existing clients.