B2B Lead Generation Manager

at  ACT360 Web IT Inc

About Us: ACT360 Web & IT Inc is a leading Managed Service Provider (MSP) & custom development agency dedicated to delivering innovative solutions to our clients. We are seeking a dynamic and experienced B2B Marketing and Lead Generation Manager to join our team and drive our marketing efforts to new heights.
Job Description: Create new business opportunities by using a combination of networking, relationship building, partnership creation, AMB, direct outreach and digital marketing.

Responsibilities:

• Develop and execute comprehensive B2B strategies to generate new leads and business opportunities.
• Manage and optimize marketing campaigns across various channels, including Google ads, LinkedIn Ads, Facebook, CRM, and drip campaigns.
• Calling / visiting p
• You will be responsible for the creation, management and tweaking of all parts of the campaigns.
• Collaborate with the in-house websites strategist to create compelling content tailored to business clients.
• Work with the in-house team: CEO, Website Strategist, Sales rep to create marketing plans and ensure alignment. You will report directly to the CEO
• Plan and coordinate partnership conversations, speaking events, and other marketing events to enhance brand visibility and generate leads.
• Utilize marketing automation tools and CRM systems to track, measure, and report on the performance of all marketing channels.
• Analyze market trends and customer needs to refine marketing strategies and tactics.
• Work closely with website strategist and product teams to align marketing efforts with business goals.
• Manage marketing budgets and ensure a high return on investment (ROI) for all campaigns.
• Identify and manage relationships with external marketing agencies and vendors.

Qualifications:

• Bachelor’s degree in Marketing, Business, related field or equivalent work experience.
• 3-5 years of experience in B2B marketing, with a proven track record in lead generation and campaign management.
• Strong knowledge of digital marketing channels and techniques.
• Proficiency in marketing automation tools and CRM systems.
• Excellent analytical and project management skills.
• Exceptional written and verbal communication abilities.
• Ability to work collaboratively across departments and manage multiple projects simultaneously.
• Experience in planning and executing partnership and event marketing initiatives.

Key Performance Indicators (KPIs):

• Revenue generated
• Number of leads generated.
• Performance metrics of all marketing channels (e.g., conversion rates, engagement rates).
• Success of partnership and event marketing initiatives.

Why Join Us:

• Opportunity to make a significant impact on the growth of the company.
• Collaborative and supportive work environment.
• Competitive salary and benefits package.
• Opportunities for professional development and career advancement.

Job Types: Full-time, Fixed term contract, Freelance
Pay: From $30.00 per hour

Additional pay:

• Bonus pay
• Commission pay

Benefits:

• Dental care
• Paid time off
• Vision care

Schedule:

• Monday to Friday

Work Location: On the roa

• Develop and execute comprehensive B2B strategies to generate new leads and business opportunities.
• Manage and optimize marketing campaigns across various channels, including Google ads, LinkedIn Ads, Facebook, CRM, and drip campaigns.
• Calling / visiting p
• You will be responsible for the creation, management and tweaking of all parts of the campaigns.
• Collaborate with the in-house websites strategist to create compelling content tailored to business clients.
• Work with the in-house team: CEO, Website Strategist, Sales rep to create marketing plans and ensure alignment. You will report directly to the CEO
• Plan and coordinate partnership conversations, speaking events, and other marketing events to enhance brand visibility and generate leads.
• Utilize marketing automation tools and CRM systems to track, measure, and report on the performance of all marketing channels.
• Analyze market trends and customer needs to refine marketing strategies and tactics.
• Work closely with website strategist and product teams to align marketing efforts with business goals.
• Manage marketing budgets and ensure a high return on investment (ROI) for all campaigns.
• Identify and manage relationships with external marketing agencies and vendors