About Us: ACT360 Web & IT Inc is a leading Managed Service Provider (MSP) & custom development agency dedicated to delivering innovative solutions to our clients. We are seeking a dynamic and experienced B2B Marketing and Lead Generation Manager to join our team and drive our marketing efforts to new heights.
Job Description: Create new business opportunities by using a combination of networking, relationship building, partnership creation, AMB, direct outreach and digital marketing.
Responsibilities:
- Develop and execute comprehensive B2B strategies to generate new leads and business opportunities.
- Manage and optimize marketing campaigns across various channels, including Google ads, LinkedIn Ads, Facebook, CRM, and drip campaigns.
- Calling / visiting p
- You will be responsible for the creation, management and tweaking of all parts of the campaigns.
- Collaborate with the in-house websites strategist to create compelling content tailored to business clients.
- Work with the in-house team: CEO, Website Strategist, Sales rep to create marketing plans and ensure alignment. You will report directly to the CEO
- Plan and coordinate partnership conversations, speaking events, and other marketing events to enhance brand visibility and generate leads.
- Utilize marketing automation tools and CRM systems to track, measure, and report on the performance of all marketing channels.
- Analyze market trends and customer needs to refine marketing strategies and tactics.
- Work closely with website strategist and product teams to align marketing efforts with business goals.
- Manage marketing budgets and ensure a high return on investment (ROI) for all campaigns.
- Identify and manage relationships with external marketing agencies and vendors.
Qualifications:
- Bachelor’s degree in Marketing, Business, related field or equivalent work experience.
- 3-5 years of experience in B2B marketing, with a proven track record in lead generation and campaign management.
- Strong knowledge of digital marketing channels and techniques.
- Proficiency in marketing automation tools and CRM systems.
- Excellent analytical and project management skills.
- Exceptional written and verbal communication abilities.
- Ability to work collaboratively across departments and manage multiple projects simultaneously.
- Experience in planning and executing partnership and event marketing initiatives.
Key Performance Indicators (KPIs):
- Revenue generated
- Number of leads generated.
- Performance metrics of all marketing channels (e.g., conversion rates, engagement rates).
- Success of partnership and event marketing initiatives.
Why Join Us:
- Opportunity to make a significant impact on the growth of the company.
- Collaborative and supportive work environment.
- Competitive salary and benefits package.
- Opportunities for professional development and career advancement.
Job Types: Full-time, Fixed term contract, Freelance
Pay: From $30.00 per hour
Additional pay:
Benefits:
- Dental care
- Paid time off
- Vision care
Schedule:
Work Location: On the roa
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