B2B Marketing Communication Specialist at SOMFY Group

Warsaw, Masovian Voivodeship, Poland -

Full Time

Start Date

Immediate

Expiry Date

27 May, 26

Salary

0.0

Posted On

26 Feb, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Communication Planning, Project Business, Value Proposition Development, Content Creation, Campaign Execution, Digital Marketing, Stakeholder Management, Customer Journey Mapping, Thought Leadership, CRM, Marketing Automation, Analytics, Storytelling, Trade Marketing, Partnership Management

Industry

IT Services and IT Consulting

Description

Company Description As the preferred partner for window and door automation, SOMFY is committed to inspiring new and better ways of living for all. As a French, family-owned, and independent group, in continuous growth since our creation, we have been world leaders for 50 years and pioneers in home automation. Innovation continuously guides our work and guarantees the excellence of our solutions. We are present in 58 countries, with eight production sites and 17 R&D centers. We are deeply committed to the well-being of our 7,000 employees, we promote their sustainable employability by promoting internal mobility and developing their skills. We foster diversity and inclusion by building on our strong corporate culture. Job Description We are seeking a dynamic individual contributor to join our team as a B2B Communication Specialist who will be responsible for co - developing & executing communication plan for professional customers with strong focus on project business (architects, developers, electro specifiers) , investors, contractors, and business integrators. Working closely with the Project Business Channel, Product Management, and Trade Marketing teams, you will transform market insights and product value into impactful narratives, targeted campaigns, and engaging customer-facing content. Responsibilities: Map customer journeys and tailor value propositions to specific stakeholder profiles. Brief and co-develop high-impact customer-facing materials such as website content, virtual showrooms, brochures, reference cases, videos, and campaign messaging. Support thought leadership initiatives (e.g., white papers, educational content, webinars, interviews) tailored to key project stakeholders. Align with communication calendars and leverage digital platforms to enhance segment visibility. Plan, execute, and track marketing campaigns in collaboration with the digital team. Report KPIs and continuously optimize performance. Collaborate with Sales and Trade Teams to identify partnership opportunities with Manufacturers and other key project stakeholders. Co-create and implement partnership programs with the PB Channel Leader and broader marketing team. Organize and support brand presence at key industry events, trade shows, and conferences. Engage with professional associations with a support of relevant Sales & Management team members. Support the concept and development of a physical showroom in Poland to engage architects and developers. Work closely with Product Management to support product launches with commercial assets and value-based selling materials. Qualifications Bachelor’s or Master’s degree in Marketing, Business, Architecture, Engineering, or related field. 5+ years B2B marketing experience, ideally in construction, real estate, or building technologies. Proven expertise in strategic/project marketing, value proposition development, and communication. Skilled at translating technical concepts into clear, compelling marketing narratives. Experience designing and executing multi-channel (digital & offline) marketing strategies aligned with business goals, with digital expertise as a must. Strong storytelling, content creation, and customer journey mapping skills. Proficient in managing creative assets (campaigns, case studies, videos) and thought leadership (white papers, webinars, publications). Hands-on experience with CRM, marketing automation, and analytics tools (e.g., HubSpot, Google Analytics). Strong project and stakeholder management; able to prioritize, deliver under deadlines, and work cross-functionally. Experience with industry events, trade shows, and community-building. Collaborative, strategic, entrepreneurial, and independent in approach. Fluent in English and Polish (spoken and written), knowledge of Czech, or Romanian is a plus. Additional Information Why Join SOMFY? At SOMFY, we believe in creating value that goes beyond business. We invest in people, innovation, and sustainability - helping build smarter, healthier, and more energy - efficient buildings for everyone. When you join us, you’ll: Be part of a purpose-driven company with a long-term vision. Take ownership and make a real impact on important topics. Work in an international, collaborative, and forward-thinking environment. Contribute to meaningful projects that make a real difference in people’s lives and the planet’s future We offer: Competitive salary tailored to your experience, along with a performance-based bonus. Comprehensive benefits package, including private medical care, meal cards, and other well-being perks. Hybrid work model with 2 remote days each week. Opportunities for continuous development, career advancement, and personal growth. Work on exciting, innovative projects that make a real impact. Join a dynamic, diverse international team where your ideas and contributions truly matter. The protection of our candidates’ personal data is a commitment of Somfy Group. We therefore ask any candidate to submit their application to us exclusively via our secure system, and not by email or postal.

Responsibilities

The specialist will co-develop and execute the communication plan for professional customers, focusing heavily on project business segments like architects and investors. Key tasks include creating high-impact customer-facing materials, supporting thought leadership initiatives, and managing multi-channel marketing campaigns.