JOB DESCRIPTION

You will be responsible for developing and executing activities that support new business across our core and diversified markets, as well as promoting venue services and our e-commerce platform to exhibitors.

• Develop and execute B2B marketing strategies to drive new business for both New Business Exhibitions (core and diversified markets) and Venue Services (exhibitors).
• Plan and implement inbound and outbound lead generation campaigns that attract and convert prospects into high-quality leads, ensuring a strong pipeline for the sales teams.
• Develop and execute strategies to drive awareness, traffic, and transactions in our B2B e-commerce platform for exhibitors.
• Own the end-to-end customer journey across event organiser and exhibitor leads, optimising touchpoints to improve engagement and lead conversion.
• Create and manage multi-channel marketing campaigns across digital, content, email, paid media, events, and partnerships.
• Work closely with New Business and Venue Services sales teams to align marketing activity with revenue targets and demonstrate ROI.
• Develop tailored campaigns to promote Venue Services to exhibitors, ensuring strong engagement and conversion.
• Manage multiple marketing projects simultaneously, ensuring timely execution and performance tracking.
• Develop compelling marketing assets, including sales collateral, landing pages, and promotional materials.
• Identify and implement new tactics to enhance brand awareness and customer acquisition.
• Monitor, analyse, and report on campaign performance, using data to optimise and improve results.
• Contribute to the scoping, planning, and delivery of a comprehensive program of activities to grow the business and enhance its reputation, working closely with the wider marketing team to deliver against strategic objectives.

• Develop and execute B2B marketing strategies to drive new business for both New Business Exhibitions (core and diversified markets) and Venue Services (exhibitors).
• Plan and implement inbound and outbound lead generation campaigns that attract and convert prospects into high-quality leads, ensuring a strong pipeline for the sales teams.
• Develop and execute strategies to drive awareness, traffic, and transactions in our B2B e-commerce platform for exhibitors.
• Own the end-to-end customer journey across event organiser and exhibitor leads, optimising touchpoints to improve engagement and lead conversion.
• Create and manage multi-channel marketing campaigns across digital, content, email, paid media, events, and partnerships.
• Work closely with New Business and Venue Services sales teams to align marketing activity with revenue targets and demonstrate ROI.
• Develop tailored campaigns to promote Venue Services to exhibitors, ensuring strong engagement and conversion.
• Manage multiple marketing projects simultaneously, ensuring timely execution and performance tracking.
• Develop compelling marketing assets, including sales collateral, landing pages, and promotional materials.
• Identify and implement new tactics to enhance brand awareness and customer acquisition.
• Monitor, analyse, and report on campaign performance, using data to optimise and improve results.
• Contribute to the scoping, planning, and delivery of a comprehensive program of activities to grow the business and enhance its reputation, working closely with the wider marketing team to deliver against strategic objectives