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THE ROLE

FT Professional, a division of the Financial Times, licenses FT content to organisations around the world, with clients in corporate, finance, government, professional services and education. The Marketing Manager, CEMEA will be responsible for managing marketing activity to support lead generation and engagement amongst these sectors in the CEMEA sales region. The role will require a broad mix of marketing skills covering Account Based Marketing, email, paid advertising, events, lead management, and sales enablement.
This role will be offered on a 12 month fixed term contract.

KEY RESPONSIBILITIES

• Develop and own the marketing plan for Central Europe, Middle East and Africa to meet new business objectives
• Establish a close working relationship with key stakeholders within the business, in particular the sales and customer success teams
• Manage a marketing executive to implement campaign activity. Also requires close collaboration with other marketers globally
• Implement marketing campaign tactics and manage the end-to-end process within agreed timescales and budgets, from building target audiences, copywriting, working with the design team, booking ads, forming partnerships, and sending emails
• Update website landing pages and other digital assets promoting FT Professional products with localised messaging as appropriate for regional markets
• Organise participation in events or webinars including lead generation strategy, logistics, delivery of promotional materials, and pre- and post-event outreach
• Work with the sales development team to help qualify senior level leads from marketing campaigns and events
• Utilise marketing automation through Marketo and Salesforce to track leads and ensure marketing activity can be measured
• Ensure effective communication internally within the FT through the use of digital and in-person tools
• Measure effectiveness of marketing effort and undertake analysis to make recommendations or changes, identify new opportunities, and improve marketing processes.