POSITION SUMMARY

We are seeking a strategic and collaborative B2B Marketing Manager to lead execution of our B2B marketing programs. Reporting to the VP of Product, you’ll partner closely with Sales and Marketing leadership to bring our go-to-market strategy to life. You will own execution across sales enablement, partner communications, content creation, and lifecycle messaging. This is an individual contributor role.

REQUIREMENTS

• 3-5 years of B2B marketing experience; SaaS, marketplace, or two-sided platform experience strongly preferred.
• Experience overseeing both internal sales enablement and external partner-facing content programs.
• Exceptional messaging, positioning, and copywriting skills.
• Strong cross-functional collaboration, stakeholder management, and communication abilities.
• Excellent project management and organizational skills.
• Experience managing vendors and external partners (e.g., SWAG providers, content vendors).

Preferred Qualifications

• Familiarity with the cannabis industry or regulated marketplaces.
• Experience directly supporting sales organizations and/or channel partner programs.
• Comfort operating in high-growth, fast-paced environments.

ABOUT LEAFLY

Leafly is on a mission to empower consumers, retailers, and brands in the cannabis space. Built as a strain database more than a decade ago, Leafly has since grown into the leading legal cannabis marketplace in the U.S. helping over 100 million annual visitors discover the right cannabis for them and buy it from local dispensaries, for pickup or delivery.
What’s more, Leafly is the world’s largest trusted resource for cannabis education, information, news, and trends. From our extensive strain database and Cannabis 101 to our flagship Jobs Report and Social Impact hub, Leafly plays a vital role in destigmatizing cannabis and helping consumers understand the power the plant can play in their own lives. We also partner with other mission-driven organizations to build a more just and equitable industry for all.
But here’s what you really want to know: a career at Leafly is exciting, rewarding, and ripe with opportunities for growth. We value creative thinkers, and offer competitive salary and benefits, excellent perks, incredible work culture, and the promise that you’ll never be bored. As a company, we’ve done some pretty amazing things—but none of it is possible without the amazing people who make up our team. If you join us, you can be sure that you’ll be joining a strong, innovative, and passionate group of individuals on a mission to change the world for the better.
The job description is representative of typical duties and responsibilities for the position and is not all-inclusive. Other duties and responsibilities may be assigned in accordance with business needs. Prior cannabis convictions are not an automatic disqualifier. We are an equal opportunity employer. Qualified applicants will be considered regardless of race, color, religion, sex, gender identity, sexual orientation, national origin, age, disability or genetics. A background check will be conducted after a conditional offer of employment is extended.

• Translate marketing strategy into tactical plans and programs that drive awareness, engagement, and conversion across brand and retail audiences.
• Own end-to-end development and distribution of external-facing content and messaging for brands and retail partners.
• Partner with Sales to create, maintain, and update sales collateral for pitches, proposals, and prospecting.
• Maintain message consistency across the full customer lifecycle: lead generation, onboarding, retention, and growth.
• Manage SWAG requests, inventory, sourcing, and brand assets.
• Manage internal collateral systems to ensure materials are accurate, updated, and accessible.
• Responsible for supporting and potentially owning the execution of industry-facing events and activations, in partnership with brand and retail stakeholders. This may include managing a brand ambassador program.
• Partner with the VP of Marketing to execute GTM strategy and bring positioning to life across touchpoints and channels.