B2B Marketing Ops & Digital Mgr at Jiffy Lube MC LLC

, , India -

Full Time

Start Date

Immediate

Expiry Date

13 Jan, 26

Salary

0.0

Posted On

15 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Project Management, Data-Driven Marketing, Customer Value Propositions, Mobility Operations, Commercial Acumen, Go-to-Market Execution, Stakeholder Management, Analytical Skills, Customer-Centric Focus, Strategic Execution, Team Collaboration, Process Simplification, Demand Generation, Lead Acquisition, Market Positioning

Industry

Automotive

Description

, India Job Family Group: Commercial and Retail Worker Type: Regular Posting Start Date: October 15, 2025 Business unit: Downstream and Renewables Experience Level: Experienced Professionals Job Description: What's the role As Marketing & Operations Lead, you drive the strategy, development, and execution of Shell Fleet Solutions’ marketing agenda while managing operational delivery to achieve ambitious commercial targets. This role will directly influence business growth through data-driven marketing initiatives, differentiated customer value propositions (CVP), and execution excellence. What you will be doing B2B & Fleet Marketing Excellence Design and implement a segment-led marketing strategy for Fleet customers, including precise route-to-market (RTM) models for each segment/sub-segment. Translate customer and market insights into strategic and tactical marketing campaigns to accelerate acquisition and retention. Identify and execute monetization opportunities, competitive positioning strategies, and differentiated communications to strengthen market leadership. CVP Development – Shell Fleet Solutions Lead the creation and enhancement of innovative CVP for the Shell Fleet Solutions platform, ensuring long-term differentiation. Collaborate cross-functionally with internal stakeholders and external partners to define product roadmaps, oversee platform enhancements, and optimize the end-to-end customer experience. Project Management – Site System Launches (≈30% of Role) Plan, coordinate, and lead the rollout of new site systems at Shell Fuel Stations across India. Drive project governance, execution timelines, and stakeholder alignment to ensure successful and scalable implementations. Position Description Spearhead high-value B2B fleet growth initiatives, defining target markets and winning strategies to outpace competitors. Transform market intelligence into actionable plans that maximize ROI and accelerate business expansion. Position Shell Fleet Solutions as India’s undisputed market leader through compelling value propositions and precision-targeted campaigns. Drive powerful demand generation and lead acquisition by leveraging competitor insights and data-driven outreach. Own the full customer lifecycle, eliminating friction points and engineering loyalty through continuous improvement. Orchestrate flawless, large-scale rollouts of new site systems via decisive, cross-functional leadership. Deploy segment-specific RTM strategies and equip sales teams for execution excellence. Launch and optimize adoption programs to onboard, engage, and retain high-value customers. Architect data-driven lead nurturing with digital, email, and performance marketing teams. Forge critical partnerships and act as the primary interface between local and global business units. Capture new mobility revenue streams beyond fuel, expanding Shell’s market footprint. Command impactful product launches, delivering compelling collateral and strategic messaging. Drive cost optimization through disciplined contract management and expense control. Champion process simplification to unlock speed, efficiency, and high-performance culture. What you bring Minimum of 5 years of progressive professional experience, including essential on-ground roles as a Territory Manager or B2B sales engagement. Should have executed Local Area Marketing at scale. Mobility Operations Expertise: Well-versed in end-to-end management of mobility site operations. Commercial & Strategic Acumen: Proven track record of delivering integrated value creation, exceptional execution, and measurable business results. Go-to-Market Execution: Hands-on experience in one or more of the following — new product launches, market positioning, demand generation, or route-to-market strategies (preferred). Relationship & Stakeholder Management: Demonstrated ability to build and influence relationships across all organizational levels and functions. Team player - We before me. Domain Advantage: Familiarity with payment products or fintech solutions will be an added advantage. Leadership & Mindset: Commercially astute, pragmatic, self-driven, and highly communicative with a continuous learning mindset. Skilled at managing multiple initiatives in a fast-paced, global, cross-functional environment. Resilience & Adaptability: Strong ownership mentality with high tolerance for ambiguity, patience, and resilience in dynamic market conditions. Analytical Rigor: Strong analytical and problem-solving skills to navigate and interpret complex datasets for decision-making. Customer-Centric Focus: Deep commitment to understanding and anticipating customer needs, delivering differentiated solutions ahead of competition. Strategic to Tactical Execution: Proven ability to operate effectively at strategic, operational, and tactical levels. After you submit your application, you will receive an email providing a link to an online assessment that is a mandatory part of the process. The email will come from HireVue - please check your spam/junk mailbox if you do not see the email. Once completed, your application will be reviewed to determine next steps. Thank you for your interest in Shell. We'd like you to know that Shell has a bold goal: to become one of the world’s most diverse and inclusive companies. You can get to know more about how we're working towards that goal, click here. Who We Are Shell is a global group of energy and petrochemical companies, employing 103,000 people and with operations in more than 70 countries. We use advanced technologies and take an innovative approach as we seek to help the world build a sustainable energy future. Shell is a customer-focused organisation, serving more than 1 million commercial and industrial customers, and around 33 million customers daily at more than 47,000 Shell-branded retail service stations. Our approach Powering Progress sets our strategy to become a net-zero emissions energy business by 2050, generating value for our shareholders, our customers and wider society. As we move forward on this journey, we will power lives and respect nature while maintaining our core values of honesty, integrity, and respect for people. Our values At Shell, we share a set of core values – honesty, integrity and respect for people – which underpin all the work we do. The Shell General Business Principles, Code of Conduct and Ethics and Compliance Manual help everyone at Shell act in line with these values and comply with relevant laws and regulations. - DISCLAIMER: Please note: We occasionally amend or withdraw Shell jobs and reserve the right to do so at any time, including prior to the advertised closing date. Before applying, you are advised to read our data protection policy. This policy describes the processing that may be associated with your personal data and informs you that your personal data may be transferred to Shell/Shell Group companies around the world. The Shell Group and its approved recruitment consultants will never ask you for a fee to process or consider your application for a career with Shell. Anyone who demands such a fee is not an authorised Shell representative and you are strongly advised to refuse any such demand. Shell is an Equal Opportunity Employer. You can be a part of the future of energy. Together at Shell, we are transitioning to become a net-zero emissions business while providing the energy that people around the world need today. Working with experienced colleagues , you’ll have the opportunity to develop your skills, in an environment where we value honesty, integrity and respect for one another. At Shell, you progress as we tackle the energy challenge together. #PowerYourProgress Visit our careers site Shell has a bold goal: to become one of the world’s most diverse and inclusive companies, a place where everyone – from our employees to our customers, partners and suppliers – feels valued, respected, and has a strong sense of belonging. Find out more about DE&I at Shell Shell is a global group of energy and petrochemical companies, employing 96,000 people across more than 70 countries. Whether they work on our platforms and pipelines, or in our offices and research labs, people are key to our success. They collectively determine our culture and we expect them to behave according to our values: honesty, integrity, and respect for people. Learn more about our purpose and strategy “If you need any assistance or support while applying for a job, please contact us at careers@shell.com”

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Responsibilities

As Marketing & Operations Lead, you will drive the strategy, development, and execution of Shell Fleet Solutions’ marketing agenda while managing operational delivery to achieve ambitious commercial targets. You will influence business growth through data-driven marketing initiatives and differentiated customer value propositions.