B2B Martech Capability Lead - Remote

at  Merkle

ABOUT THE JOB

We are looking for an experienced and dynamic B2B Martech Capability Lead to lead our B2B Technology go-to market. You will understand B2B marketing technology, in Marketo, Account-Based Marketing (ABM), and lead generation strategies. You will help execute MarTech solutions that achieve measurable results for our clients. You will report to the Senior Vice President of Audience Team Leaders. You will be an individual contributor. This is a remote role with some travel.
Responsibilities:
1. Strategic Leadership: You will provide strategic leadership for the B2B MarTech division, aligning with our goals and client needs.
2. MarTech Solutions Development: You will develop and implement MarTech solutions tailored to B2B clients, applying platforms such as Marketo to guide lead generation, customer engagement, and revenue growth.
3. ABM Strategy: You will lead the development of Account-Based Marketing (ABM) technology offering, including audience segmentation, personalized content creation, and targeted outreach programs.
4. Client Engagement: You will be a trusted advisor to clients, providing expert guidance on MarTech strategies, technology investments, and optimization opportunities to maximize return on investment.
5. Collaboration: You will collaborate with other departments such as creative, content, and analytics to deliver integrated marketing campaigns and cohesive client experiences.
6. Industry Trends Monitoring: You will stay up to date with the latest trends and innovations in B2B MarTech, evaluating new technologies and approaches to enhance our service offerings and maintain a competitive edge.
7. Performance Measurement: You will establish indicators and performance metrics to track the effectiveness of MarTech plans, providing regular reporting and insights to clients and company partners.

QUALIFICATIONS

• 10+ years of experience developing successful MarTech strategies that improve measurable results.
• 6+ years of experience in B2B marketing, lead generation, and Account-Based Marketing (ABM).
• Expertise in Marketo or similar marketing automation platforms, including campaign setup, audience segmentation, and reporting.
• Experience explaining complex concepts and strategies to clients and company partners.
• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.

Please refer the Job description for details