B2B Product Marketing Specialist at Arpu Telecommunication Services

Cairo, Cairo, Egypt -

Full Time

Start Date

Immediate

Expiry Date

22 Mar, 26

Salary

0.0

Posted On

22 Dec, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Product Marketing, Market Research, Lead Generation, Digital Marketing, Performance Marketing, Sales Materials, AI Tools, Analytical Skills, Communication Skills, Project Management, Creative Thinking, Collaboration, SaaS, CPaaS, Value Proposition

Industry

Telecommunications

Description

Job Overview: We are seeking a B2B Product Marketing Specialist to join our team and support the development and execution of marketing strategies for our business-to-business products. The ideal candidate will have a passion for understanding customer needs, market dynamics, and effective marketing tactics to drive product growth. Key Responsibilities: Conduct research to understand market trends, customer needs, and competitive positioning to inform marketing strategies. Assist in developing compelling product messaging and positioning that resonates with target B2B audiences. Identify emerging CPaaS adoption patterns and industry-specific communication challenges. Translate product features into clear, industry-focused value propositions and use cases. Develop and execute marketing strategies for each targeted industry, focusing on high-impact business cases that align with the business growth plan. Collaborate with the team to plan and execute product marketing campaigns, including digital, performance and social media marketing initiatives. Plan and execute lead-generation campaigns and nurture programs for each industry. Manage and optimize digital campaigns (email, LinkedIn, performance ads) to generate qualified leads. Build and maintain lead funnels for targeted industries. Create sales materials such as product sheets, presentations, and case studies to assist the sales team in effectively communicating product value and tackle customer’s pain points in relative industry. Help coordinate and promote product through AI tools generating leads. Monitor and report on campaign performance metrics, providing insights and recommendations for continuous improvement. Work closely with product management, sales, and customer success teams to align marketing efforts with business objectives. Bachelor’s degree in Marketing, Business, Communications, or a related field. 3 to 5 years of experience in marketing strategies for SaaS in the CpaaS B2B environment. Hands-on in performance marketing and lead generation. Knowledge of AI tools related to product marketing. Familiarity with product marketing processes and techniques. Ability to translate technical product features into business value for different industries. Strong analytical skills with the ability to interpret data and market research. Excellent written and verbal communication skills. Proficiency in marketing tools and software (e.g.: email marketing platforms, analytics tools). Understanding of digital marketing strategies (SEO, PPC, social media). Detail-oriented and organized, with strong project management skills. Creative thinker with a willingness to learn and adapt. Team player with strong interpersonal skills and the ability to collaborate effectively.

Responsibilities

The B2B Product Marketing Specialist will conduct market research to inform marketing strategies and develop compelling product messaging. They will also collaborate with teams to execute marketing campaigns and manage lead generation efforts.