B2B Senior Marketing Associate, Americas at Financial Times
New York, New York, USA -
Full Time


Start Date

Immediate

Expiry Date

04 Dec, 25

Salary

75000.0

Posted On

04 Sep, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

ABOUT US

The Financial Times is one of the world’s leading business news organizations, recognized internationally for its authority, integrity and accuracy. The FT has a record paying readership of one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.
At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you’re given the chance to reach millions, create work that matters and deliver impartial journalism in a polarized world.
In our warm, collaborative culture, you’ll connect with a diverse community of experts who support your growth, career aspirations and wellbeing.
Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you’ll discover new skills and forge a career that can take you anywhere.
Build a newsworthy career at the FT.
Learn more about the FT, including announcements and career opportunities, at aboutus.ft.com.

Responsibilities

KEY RESPONSIBILITIES

  • Contribute to the planning, execution, and optimization of high-impact marketing campaigns that align with FT Professional’s strategic goals and audience needs in collaboration with the Marketing Manager, Americas
  • Build strong working relationships with key partners, especially sales and customer success teams in the Americas, and marketers globally
  • Complete full-funnel campaign activities including building audiences, copywriting, collaborating with design, booking ads, handling partnerships, and deploying emails
  • Maintain and localize website landing pages and other digital assets for regional markets
  • Run participation in events and webinars: lead generation strategy, logistics, promotional materials, and outreach
  • Work with the sales development team to qualify senior-level leads from campaigns and events
  • Use Marketo and Salesforce to automate marketing processes and track campaign performance
  • Foster effective communication within FT using both digital and in-person tools
  • Analyze marketing effectiveness and find opportunities to optimize efforts and improve processes
  • Support cross-functional US growth initiatives within FT Professional and wider FT teams
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