WHAT YOU BRING

• Bachelor’s degree in Marketing or related field
• 5+ years of digital marketing experience with primary focus on acquisition and retention programs
• Experience working with a content management system (e.g. Abobe Experience Manager), as well as content development and publishing
• Experience in insurance or financial services a plus
• Experience in a multi-cultural work environment a plus
• Excellent organizational, project management and interpersonal skills (including communication & stakeholder management)
• Creative, yet metrics and analytics driven – ability to translate analytical results into an action plan
• Ability to prioritize work in order to meet deadlines
• Team player with strong cross-functional skills
• Autonomous, Self-motivated result-oriented
• An entrepreneurial spirit and interest in continuous learning, as well as, a passion for coming up with creative solutions
• Passionate about leveraging technology to power the customer experience.Intermediate level proficiency with Microsoft Office Suite

Reporting to the Regional Head of B2C, the B2C E-commerce Manager, MEA is responsible for overseeing the B2C online sales and marketing efforts within their local markets. Key responsibilities include to:

• Develop the local plans for the acquisition and retention digital marketing programs (i.e. paid and organic search, display and email) in-line with the global B2C marketing strategy to achieve overall B2C revenue goals and program objectives, which includes:
• Managing the marketing budget and allocate spend to digital media channels to optimize results and achieve pre-set acquisition ratios and cost per sale targets
• Setting campaign goals and objectives
• Partnering with media agencies for media planning, buying and campaign optimization
• Monitoring, tracking and reporting program performance metrics to key stakeholders; analyze results and make recommendations for improved performance
• Monitor the P&L for the B2C business, and collaborate across functions to improve profitability.
• Publish content to the website (AEM) to support organic search and regulatory requirements and monitor & report on website performance.
• Remain current on competitor activity to ensure that AGA is well positioned in the market
• Manage 3rd party agency relationships to ensure that programs are running efficiently and according to plan
• Manage the rollout of key initiatives, such as ACPR, rebrand, and Allyz B2C
• Conduct periodic deep dive reviews of the programs and present findings to key stakeholders, such as SLT and Market Management

• Work on cross-functional teams to accomplish common goalsExchange best practices within the B2C community