B2C Marketing Manager, Exams, China at British Council

Shanghai, Shanghai, China -

Full Time

Start Date

Immediate

Expiry Date

01 Jan, 26

Salary

0.0

Posted On

03 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2C Marketing, Business Development, Digital Marketing, Campaign Management, Customer Satisfaction, Brand Marketing, Product Marketing, Stakeholder Engagement, Supplier Relationship Management, Market Analysis, Marketing Strategy, Data Analysis, Marketing Automation, Professional Development, Consumer Insight, Budget Management

Industry

Non-profit Organizations

Description

Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. Strategy and Planning Supports B2C Marketing Head to develop actionable insight-driven B2C marketing and business development strategy and plans for Exams China, ensuring they drive and support China exams business strategic objectives in a flexible, cost-effective way. Plans and executes B2C go to market plans based on insight and data and manage budgets and resources effectively. Develops new products B2C marketing plan to drive business growth. Develops and executes campaigns to support a variety of routes to market and maximise impact, share of voice and income generation. Optimize customer test journeys to enhance customer satisfactory, brand preference and loyalty, and marketing funnel effectiveness and efficiency. Supports the implementation of B2C digital marketing initiatives, adjusting and optimising campaigns and plans based on performance results to maximise the effectiveness and efficiency of customer acquisition and loyalty enhancement through social media, CMS, marketing automation etc. Ensures that clear and consistent marketing processes are deployed for cluster/country Exams aligned to agreed global marketing processes. Monitors and reports on agreed marketing KPIs. Manage budgets and resource effectively. Supports others in understanding of the context, opportunities and challenges for Exams marketing functions and teams Supports the implementation of new Exams marketing approaches and/or techniques which enhance efficiency and wider business impact, ensuring alignment across the cluster and to the regional Exams marketing strategy. Develops peer/personal networks within and outside Marketing to enhance own knowledge and expertise. Provides proactive professional advice and support to colleagues to ensure local Exams specific requirements are compliant with marketing policy, process and governance. Ensure the development of high quality and effective Exams marketing plans and solutions based on consumer insight and competitive market response. Improve customer satisfaction by responding quickly and effectively to feebdback and insight. Proactively pursues an annual cycle of formally recognised Continuing Professional Development to maintain and deepen their professional expertise. Plans and prioritises own work activities to ensure effective delivery of marketing activities for the country over a quarterly to annual time horizon. Experience in a marketing position at a national level within a medium to large organisation. Demonstrable experience of developing marketing strategies and plans Demonstrable experience in brand marketing, product marketing and digital marketing Demonstrable experience in managing supplier relationships Stakeholder engagement and management Experience in a global organisation Experience in a relevant sector or industry e.g. education, Exams, consumer brands Relevant degree e.g. marketing, or equivalent level of experience Relevant external professional organisations e.g. CIM, Melcrum, GCN, CIPR, WOMMA etc. (or equivalent experience) Written and verbal proficiency in English is required.

Responsibilities

The B2C Marketing Manager will support the development of actionable marketing strategies and plans for Exams China, ensuring alignment with strategic objectives. They will also execute campaigns, optimize customer journeys, and manage budgets effectively to drive business growth.