B2C Marketing Manager at Too Good to go
Melbourne, Victoria, Australia -
Full Time


Start Date

Immediate

Expiry Date

11 Dec, 25

Salary

0.0

Posted On

12 Sep, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

At Too Good To Go, we dream of a planet with no food waste. Our marketplace connects millions of users with thousands of food businesses across Europe, North America and Asia Pacific, making sure surplus food doesn’t go to waste. We are proudly a certified B Corp and fastly becoming one of the world’s most loved brands.
Our community of 126 million registered users and 253,000 active partners across 19 countries, have together already saved over 500 million meals from going to waste - avoiding almost 1,304,000 tonnes of CO2e.
In 2025, within our first year of operation, Too Good To Go Australia was awarded as a best place to work and we’re also thrilled that we were the 2025 Winner of the “Technology for Impact” Award at the 36th Banksia Foundation National Sustainability Awards.
We’re looking for an experienced B2C Marketing Manager to join the ANZ Marketing team at Too Good To Go in Melbourne, Australia.

How To Apply:

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Responsibilities

Reporting to the Head of Marketing for Australia & New Zealand, you will:

  • Strategy:

    • Develop and execute marketing activations and campaigns across owned and paid channels, supporting the user growth strategy through a clear understanding of the main demand KPIs.
  • Build household level brand awareness through considered partnerships both industry and relevant businesses.
  • Work with the Head of Marketing to analyse User Acquisition data to develop consumer focused campaigns to drive new registered users and retention of existing users.
  • Use data to inform and optimize campaign performance, making proactive adjustments for greater efficiency.
  • Social Media:


    • Proactively identifying scroll stopping social media trends, cultural insights or content opportunities for the brand.

    • Work with our community management agency to foster and grow our engaged social community
    • Monitoring and compiling social media analysis to help make informed decisions and share insights.
    • Amplifying any relevant organic content published by our user community
    • Creativity:


      • Creating local CRM campaigns (Push notifications, EDM’s, In App Take assets etc.)

      • Analysing CRM campaigns and providing recommendations on opportunities.
      • Manage briefings for creative production, for our in-house Creative team.
      • Creating and editing locally and globally produced content
      • Team:


        • Working collaboratively with our ANZ marketing team, amplifying relevant B2B2C campaigns.

        • Work closely with Partner Marketing and Public Relations functions to ensure cross-functional alignment.
        • Build strong relationships with marketing colleagues across Europe, North America and other markets to share ideas, identify opportunities, and maintain consistent brand alignment.
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