Base Growth Strategy Lead - Postpaid Growth Squad at Vodafone United States

Istanbul, Istanbul, Turkey -

Full Time

Start Date

Immediate

Expiry Date

20 Feb, 26

Salary

0.0

Posted On

22 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Customer Journey Strategy, Data-Driven Strategy, Upsell, Recommitment, Retention, Contracting, Real-Time Engagement, AI Program Management, Stakeholder Management, Agile Practices, Problem Solving, Communication Skills, Team Collaboration, Commercial Mindset, Pega Knowhow, Customer Engagement

Industry

Telecommunications

Description

Building and executing journey strategy thru identifying target customer, channel and when/where to reach that customer with which offer of base growth activities in the Squad. Purpose of the Postpaid Growth Squad is to drive value growth by providing a commercial ready base, boost managed migrations and retain customers thru recommitment, in contract retention, upsell, contracting activities and add on sales with insight and data driven strategy yet assure a sustainable customer base. Lead the Postpaid Upsell ,Recommitment, Contracting journeys aiming to achieve monthly postpaid target and migration revenue driving from postpaid activities. Defines target group (who) and customer journey in MCCM (how), working closely with Big Data and commercial lead to define offers (what) and channel lead to define channel orchestration (where), as well as cision architects to make sure relevant developments are made. Role works closely with decision architects, commercial and channel leads. Designing personalized and data-driven journeys in Pega (MCMM), reduce customer disconnection with better customer engagement and activity. Lead the real time trigger and roadmap aiming to maximise real time engagement with our customers finding relevant upsell,retention triggers and acting real time. Deep dive understanding of customer behaviors & business needs to improve squad KPIs and to build seamless experience in a horizantal approach. Lead the AI programme, maximising the adoption of AI in churn activities, for offer, channel, activity and script selection. Uncovering potential growth areas and conducting A/B tests to optimize core activities. Ensuring seamless operationalization and making advancements to thrive in customer experience through simplification. Design and lead best effective channel journey strategy while aiming to maximize revenues by increasing and sustaining customer lifetime value, increase digital channel mix Trying new technologies and services, explores digital opportunities to boost digital sales and engagement Improve, monitor and maintain journey strategy aiming to maximise customer lifetime value with AI driven data approach Main operations are Upsell, Recommitment, Retention, Contracting and real time triggered journeys. Effective stakeholder management of key business relationships Work in harmony with agile practices & get ready to own different responsibility within Squad BSc. degree in business administration, industrial engineering, economics or similar fields of engineering Has a strong commercial mindset, ability to define marketing and sales opportunities Min 6-8 years of experience in Telecommunication/E-commerce/Technology sector at marketing and/or commercial roles Highly proactive, have a strong can-do attitude Ambitious & competitive professional with high personal drive & leadership attitudes Pega knowhow is a plus Flexible on taking responsibility of other roles (commercial, marketing, channel) where needed to build a collaborative team environment and ensure team commitments are met on time and with high quality Strong written, verbal communication skills & interpersonal skills both in English and Turkish Resilient while working in competitive & rapidly changing environments Comfortable in problem solving & decision making Good team player, have social skills that enables collaboration closely and easily with core team members and stakeholders Not a perfect fit? Worried that you don't meet all the desired criteria exactly? If you're excited about this role but your experience doesn't align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

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Responsibilities

Lead the Postpaid Growth Squad to drive value growth through customer journey strategies and data-driven insights. Oversee upsell, recommitment, and retention activities to achieve monthly targets and enhance customer lifetime value.