Baseball Manager of Marketing & Community Rel at Capitol Broadcasting Company Inc

Zebulon, North Carolina, United States -

Full Time

Start Date

Immediate

Expiry Date

19 Feb, 26

Salary

0.0

Posted On

21 Nov, 25

Experience

0 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Community Engagement, Social Media, Graphic Design, Content Creation, Event Planning, Communication, Teamwork, Adobe Creative Suite, Microsoft Office, Video Production, Promotions, Brand Management, Customer Engagement, Public Relations, Project Management

Industry

Broadcast Media Production and Distribution

Description

About Zebulon CPL Baseball The team in Zebulon will be a proud member of the Coastal Plain League. The CPL is a 15 team Collegiate Summer Baseball League ranging from Virginia to Georgia. The Zebulon Team is a CPL Expansion team that will have an Australian angle that will focus on affordable family entertainment, with a quality baseball product on the field. Overview The Manager of Marketing & Community Relations plays a critical role in building the identity and fan base of Zebulon’s new Coastal Plain League expansion team. This position leads the team’s marketing, social media, creative content, and community engagement efforts, helping establish an Australian-themed brand focused on affordable, family-friendly entertainment and high-quality baseball. The manager will develop and execute strategic campaigns, oversee interns and creative production, foster strong community partnerships, and support game presentation and promotional initiatives throughout the season. This is a hands-on, fast-paced role within a small front office team, ideal for a motivated and creative professional looking to make a major impact in launching and growing a new baseball franchise. Job Tasks Social Media • Develop and execute social media strategies and content calendars for Instagram, Facebook, X, TikTok, and LinkedIn. • Drive new fans through the marketing funnel using lead generation, engagement, conversion, and retention tactics. • Track, analyze, and report on social media performance to inform ongoing optimization. • Oversee the Content Creation Intern, ensuring timely, brand-aligned work and consistent execution. Marketing & Community Engagement • Plan, coordinate, and execute community events that strengthen brand presence. • Schedule and manage player appearances, ensuring professional representation at all community activities. • Collaborate with coaches and players to encourage participation in service initiatives. • Oversee mascot operations, including scheduling, inquiries, and coordination with mascot performers. • Maintain and update the team website with accurate, timely information. • Uphold brand guidelines and ensure consistent messaging across all communication channels. • Develop marketing and promotional strategies, including email campaigns, designed to maximize ticket sales and brand visibility. • Create and execute targeted campaigns for season tickets, single-game tickets, and group sales. Creative Services • Produce graphic design assets for social media, in-park signage, digital platforms, and promotional materials. • Create motion graphics for social media, website content, in-park entertainment, and internal video needs. • Assist with capturing and producing video content from home games, stadium events, and off-site appearances. • Manage creative projects from concept through delivery, ensuring high-quality, on-time execution. Promotions/Game Presentation • Supervise the Promotions/Game Presentation Intern, ensuring accurate and efficient execution of game-day entertainment that is compliant with sponsorship agreements. • Assist in developing the season promotional calendar with a focus on ticket-driving themes. • Ensure all props and materials are prepared for in-game entertainment elements. • Review and help maintain accuracy of game-day scripts and schedules, including sponsorship fulfillment. Other Responsibilities • Approach all duties with enthusiasm, professionalism, and a team-oriented attitude. •Actively contribute ideas during staff meetings to support fan-base growth. • Assist with stadium setup, décor, and operational needs as part of an all-hands-on-deck front office culture. • Represent the organization professionally at community events and appearances. • Assist with team laundry needs throughout the season, including players, coaches, and mascots. Qualifications • Bachelor’s degree in sport management, marketing, advertising, business, or related field. • 1–2 years of experience in marketing, preferably in sports or entertainment. • Minimum (1) year experience with Adobe Creative Suite, Canva or similar tools. • Strong written and verbal communication skills. • Proficient in Microsoft Office. • Experience managing social media for an organization. • Must have sports experience. Physical Demands • Ability to stand for extended periods. • Lift and carry up to 50 pounds over distances of at least 25 yards. • Ability to bend, stoop, push, pull, and perform essential verbal and auditory communication tasks. • Work safely in and around moving machinery and loud environments. Work Conditions • Work both indoors and outdoors in varying weather conditions. • Maintain a flexible schedule aligned with CPL games, events, and ballpark needs, including holidays and weekends. Benefits • Competitive salary based on experience and qualifications. • Benefits package including health, dental, and vision insurance. • Company-sponsored life insurance and voluntary benefit options. • 401(k) retirement plan with company match. • Paid time off and holidays. • Opportunities for professional development within the CPL and partner organizations. • Access to local events and activities through company programs. Pre-Employment Information: • A pre-employment drug screening is required. • Capitol Broadcasting Company participates in E-Verify. EEO Statement: Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CBC Statement: Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.

Responsibilities

The Manager of Marketing & Community Relations is responsible for building the identity and fan base of the Zebulon Coastal Plain League expansion team. This includes leading marketing efforts, community engagement, and overseeing creative content production.