ABOUT US

BasicNet Group
BasicNet is the first marketplace in the clothing industry that owns several well-known brands in the apparel, footwear, and accessories market, including Kappa®, Robe di Kappa®, Jesus® Jeans, Superga®, K-Way®, Sebago®, Briko® and Sabelt®. Headquartered in Turin, Italy, the company operates on intangible aspects through a global network of licensees who produce and distribute its products, and offers various services to its network, such as research, development, global marketing, and information technology.
More at www.basic.net
BasicNet
We bring together a great number of entrepreneurs from all over the world with a common objective. We handle all critical information pertaining to the supply chain. We earn a service commission of approximately a third of the added value generated by the entire process, capitalizing on increase of the brand value due to sales development. We do all this while continuously researching and implementing the best IT technology and the driving constant improvement of web integration to manage all our business processes. We stand for antitrust of the network.

WHO WE ARE LOOKING FOR

We are looking for a Digital Marketing Expert with 4-5 years of experience to support our E-Commerce Manager in optimizing digital marketing campaigns and growing the business for all the brands in the BasicNet portfolio. This role offers a unique opportunity to work on a variety of initiatives, including paid advertising, SEO, and conversion rate optimization (CRO). The ideal candidate will have a strong blend of creative and analytical skills to develop and execute effective strategies in collaboration with digital agencies

KNOWLEDGE, SKILLS & ABILITIES REQUIRED

• Degree in Marketing, Communication, or a related field
• 4-5 years of digital marketing experience
• Fluent knowledge of English
• Proven experience with SEO/SEM campaigns, email marketing, display ads, A/B testing and Google Ads
• Strong analytical skills and data-driven mindset
• In-depth understanding of current digital marketing trends, best practices, and emerging tools

KEY RESPONSABILITIES

• Develop and execute digital marketing strategies to increase online visibility and drive sales growth for multiple brands
• Work closely with various departments to define the e-store business plan
• Collaborate with external agencies to manage paid advertising, SEO, and CRO campaigns, ensuring the success of digital initiatives.
• Optimize digital marketing campaigns across multiple platforms including search engines, display ads, and social media channels
• Analyze campaign performance and KPIs and report insights to the E-Commerce Manager
• Implement SEO strategies to increase organic traffic
• Support ongoing CRO initiatives to improve user experience, enhance conversion rates, and increase online sales

Please refer the Job description for details