Location: Fully Remote (Applicants must be based in Colombia)
Work Hours: Part-Time, Monday to Friday: 7:00 AM - 11:00 AM (Colombia Time)

QUALIFICATIONS

• Bachelor’s degree in Marketing, Advertising, or related field.
• Relevant experience managing Google Ads with a proven track record of successful campaign management.
• In-depth knowledge of SEM, PPC, and digital advertising principles.
• Excellent analytical skills and a knack for interpreting trends and data.
• Solid communication skills, capable of crafting clear and persuasive messages for varied audiences.
• Certification in Google Ads preferred.
• Knowledge of ChatGPT 4 is advantageous.

KEY RESPONSIBILITIES

• Design and launch targeted Google Ads campaigns that align directly with CoreBridge Solutions’ strategic marketing goals.
• Implement optimization strategies to adjust bids, refine targeting, and tweak ad creatives to enhance campaign ROI and efficiency.
• Work collaboratively with the marketing team to integrate Google Ads strategies with broader marketing objectives.
• Efficiently manage the allocated Google Ads budget to maximize campaign outcomes and financial performance.
• Prepare detailed reports and presentations on campaign performance, including actionable insights to facilitate informed decision-making.
• Research and stay informed about the latest trends and technologies in digital advertising to keep our strategies at the forefront of the industry.
• Propose and test new marketing approaches and tools to continually improve our digital advertising efforts.